Season Finale: Columbus Day 2008
A look back on seasonal trends, email activity and standout B2C marketing:
Start to finish: The first reference to Columbus Day was on Oct. 3 by Old Navy. The final reference was on Oct. 14.
The distribution curve: The biggest day for Columbus Day emails was Friday Oct. 10. Retailers sent the majority of their Columbus Day-themed emails after Oct. 10.
Most interesting email: Columbus Day is a pretty subdued selling season, but there were a few emails worth mentioning. First, in this Oct. 10 email, Norm Thompson used some animation to have a little fun and draw some attention.
Then there was this Oct. 4 email from Old Navy that used 1492 as the upper price point for their Columbus Day sale:
And lastly, in this Oct. 13 email, notice how Road Runner Sports puts the “Forward to a Friend” link on par with the “Shop the Sale” link. Pulling your FTAF link into the main message on occasion should boost pass-alongs significantly and gives folks that aren’t in the market an alternative call-to-action.
Standout subject lines:
SmartBargains, 10/12 — Set Sale. Over 1492 bargains on sale for Columbus Day, plus 10% off.
ShopNBC, 10/10 — Discover savings in our Columbus Day event.
Read previous Columbus Day Season Finales: 2007
Explore Columbus Day tag.
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Start to finish: The first reference to Columbus Day was on Oct. 3 by Old Navy. The final reference was on Oct. 14.
The distribution curve: The biggest day for Columbus Day emails was Friday Oct. 10. Retailers sent the majority of their Columbus Day-themed emails after Oct. 10.
Most interesting email: Columbus Day is a pretty subdued selling season, but there were a few emails worth mentioning. First, in this Oct. 10 email, Norm Thompson used some animation to have a little fun and draw some attention.
Then there was this Oct. 4 email from Old Navy that used 1492 as the upper price point for their Columbus Day sale:
And lastly, in this Oct. 13 email, notice how Road Runner Sports puts the “Forward to a Friend” link on par with the “Shop the Sale” link. Pulling your FTAF link into the main message on occasion should boost pass-alongs significantly and gives folks that aren’t in the market an alternative call-to-action.
Standout subject lines:
SmartBargains, 10/12 — Set Sale. Over 1492 bargains on sale for Columbus Day, plus 10% off.
ShopNBC, 10/10 — Discover savings in our Columbus Day event.
Read previous Columbus Day Season Finales: 2007
Explore Columbus Day tag.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Animation, Call to Action, Columbus Day, Norm Thompson, Road Runner Sports, Season Finale, Send to a Friend
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posted at 4:30 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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