Week-End Trends: More promotions, less charity?
Email activity and promotional trends during the past week:
The Retail Email Index fell 2% to 221 during the week ending Oct. 3, and is up 7% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.2 promotional emails each on average last week.
The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Breast Cancer Awareness Month is off to a slightly slower start this year in terms of retail emails referencing it. Meanwhile, Halloween and Christmas are running ahead of last year a bit. Considering the tough economic times, it makes me wonder if retailers are leaning a bit away from charity strategies and toward more promotional messaging. Last week we also had our first reference to Columbus Day.
Other things referenced by retailers: fall, denim, football, baseball, Iron Man
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The Retail Email Index fell 2% to 221 during the week ending Oct. 3, and is up 7% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.2 promotional emails each on average last week.
The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Breast Cancer Awareness Month is off to a slightly slower start this year in terms of retail emails referencing it. Meanwhile, Halloween and Christmas are running ahead of last year a bit. Considering the tough economic times, it makes me wonder if retailers are leaning a bit away from charity strategies and toward more promotional messaging. Last week we also had our first reference to Columbus Day.
Other things referenced by retailers: fall, denim, football, baseball, Iron Man
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Christmas, Columbus Day, Halloween, Week-End Trends
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posted at 2:25 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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