AM Inbox: Black Fridays vs. Cyber Mondays
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sam’s Club, 11/14 — Sam's Club is making Mondays for the Members
While TigerDirect and Buy.com are staking out Fridays this holiday season, Sam’s Club is staking out Mondays. That may be the better choice. Last year Cyber Monday was the most popular day of the year to send retail emails and the Echo Mondays—all the Mondays between Cyber Monday and Christmas Day—were also among the top 5 most popular days to send retail emails. Black Friday wasn’t among last year’s top 20 days to send retail emails.
Macy’s, 11/14 — A million reasons to Believe!
How do you get folks to your stores without touting discounts? Install mailboxes that allow kids to send letters to Santa while also raising money for a good cause. That’s a clever way of bringing the Christmas spirit—along with kids and their parents—into Macy’s stores.
Sephora, 11/16 — 1 box, 10 gifts
Sephora gives us this year’s ElfYourself by creating Mistletoe Makeover. Hopefully they can work the bugs out of it, as it generated a Flash error than eventually crashed my Internet Explorer. (I’ll refrain from sharing my makeover—although the green eye shadow was kind of a good look for me).
Neiman Marcus, 11/14 — Great buys still left! FIRST CALL SALE: Save as much as 40% off + Free online shipping
This is a tiny part of this Neiman Marcus email, but I just wanted to draw attention to the snappy copywriting promoting their email reminders.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Harry & David, 11/14 — SAVE up to 33% at our Thanksgiving SALE!
Tiffany, 11/14 — Charming Gifts Only from Tiffany
Williams-Sonoma, 11/14 — Top Rated Holiday Scents Back For A Limited Time
Costco, 11/14 — Holiday Savings Start Now!!
Chadwick’s, 11/14 — Comfortable Styles...Take 40% Off the Perfect Holiday Gift.
Sephora, 11/14 — Top 10 Holiday Palettes (they all ship free!)
Gap, 11/15 — Holiday Gifts Are Here
Target, 11/16 — Happy holiday homes: Free shipping offers on select furniture and home accents.
Bluefly, 11/16 — Festive Holiday Dresses + FALL SALE - Extra 15% Off
eBags, 11/16 — 25% Off Holiday Party Bags + Affordable Gift Ideas
KB Toys, 11/16 — The Early Bird Gets the Savings - Up to 60% Off Great Gift Ideas
Coldwater Creek, 11/15 — Save $50 on your order, even great holiday looks.
Kmart, 11/14 — Save on Shipping, Gifts and Decor for Your Home
Lillian Vernon, 11/14 — The 1st of Our New Weekly Specials - Do Not Miss Out on These!
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Sam’s Club, 11/14 — Sam's Club is making Mondays for the Members
While TigerDirect and Buy.com are staking out Fridays this holiday season, Sam’s Club is staking out Mondays. That may be the better choice. Last year Cyber Monday was the most popular day of the year to send retail emails and the Echo Mondays—all the Mondays between Cyber Monday and Christmas Day—were also among the top 5 most popular days to send retail emails. Black Friday wasn’t among last year’s top 20 days to send retail emails.
Macy’s, 11/14 — A million reasons to Believe!
How do you get folks to your stores without touting discounts? Install mailboxes that allow kids to send letters to Santa while also raising money for a good cause. That’s a clever way of bringing the Christmas spirit—along with kids and their parents—into Macy’s stores.
Sephora, 11/16 — 1 box, 10 gifts
Sephora gives us this year’s ElfYourself by creating Mistletoe Makeover. Hopefully they can work the bugs out of it, as it generated a Flash error than eventually crashed my Internet Explorer. (I’ll refrain from sharing my makeover—although the green eye shadow was kind of a good look for me).
Neiman Marcus, 11/14 — Great buys still left! FIRST CALL SALE: Save as much as 40% off + Free online shipping
This is a tiny part of this Neiman Marcus email, but I just wanted to draw attention to the snappy copywriting promoting their email reminders.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Harry & David, 11/14 — SAVE up to 33% at our Thanksgiving SALE!
Tiffany, 11/14 — Charming Gifts Only from Tiffany
Williams-Sonoma, 11/14 — Top Rated Holiday Scents Back For A Limited Time
Costco, 11/14 — Holiday Savings Start Now!!
Chadwick’s, 11/14 — Comfortable Styles...Take 40% Off the Perfect Holiday Gift.
Sephora, 11/14 — Top 10 Holiday Palettes (they all ship free!)
Gap, 11/15 — Holiday Gifts Are Here
Target, 11/16 — Happy holiday homes: Free shipping offers on select furniture and home accents.
Bluefly, 11/16 — Festive Holiday Dresses + FALL SALE - Extra 15% Off
eBags, 11/16 — 25% Off Holiday Party Bags + Affordable Gift Ideas
KB Toys, 11/16 — The Early Bird Gets the Savings - Up to 60% Off Great Gift Ideas
Coldwater Creek, 11/15 — Save $50 on your order, even great holiday looks.
Kmart, 11/14 — Save on Shipping, Gifts and Decor for Your Home
Lillian Vernon, 11/14 — The 1st of Our New Weekly Specials - Do Not Miss Out on These!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Black Friday, Cyber Monday, Email Reminders, Macy's, Neiman Marcus, Sam's Club, Sephora
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posted at 2:43 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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