AM Inbox: Campaign preferences (not email preferences)
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 11/13 — Hands Down, Our Best HDTV Deal of the Season! $499.99 42" LCD HDTV and more
Over the past couple of months many retailers have been asking existing subscribers to re-indicate their email preferences. Going into the holidays, that’s a great idea that will improve the chances that their emails will be relevant to subscribers, making them more likely to convert. With this email, Newegg takes this concept one step further and asks for each subscriber’s individual preference for a single campaign, their Black Friday campaign. Newegg asks subscribers what they’ll be looking for on Black Friday, telling them to pick their own deal.
The landing page form allows you to select from eight different product groups and seven different prices ranges—that’s up to 56 different combinations! They also ask—presumptuously, I’d say—how many products you plan on buying from them on Black Friday. Needless to say, your typical campaign probably wouldn’t be worth all this effort, but during the holiday season on days like Black Friday and Cyber Monday, this tactic could really pay off.
Barnes & Noble, 11/13 — Save up to 40% in our Holiday Gift Guide
With the launch of their “reserve online, pick up in store” offering, Barnes & Noble quasi-joins the ranks of Circuit City and RadioShack that allow you to buy online and pick up in store. Particularly during the holidays when shoppers dread crowded stores, this is a nice way to expedite shopping times and frustrations.
Chadwick’s, 11/13 — Introducing the Chadwick's Gift Card! The perfect holiday surprise.
Chadwick’s now offers a gift card and e-gift card. Gift cards are promoted throughout the holiday season and e-gift cards are promoted heavily in the week leading up to Christmas Day (see E-Gift Card Promotions Popular during Christmas Crunch Time).
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crate & Barrel, 11/13 — Gobble up Thanksgiving Sale Now
Circuit City, 11/13 — Gifts at great prices? We got 'em. Shop our 3-Day Sale + Wii Fit now in stock
Target, 11/13 — Gift it up: Free shipping, plus great gifts at sparkling prices.
Blair, 11/13 — Gifts under $10 plus free shipping
Costco, 11/13 — Gift Baskets - Perfect for Friends, Family & Corporate Gift Giving
Road Runner Sports, 11/13 — Avoid the Rush! Get Your Gifts Now, Save $15 & Pay NO Shipping!
Wal-Mart, 11/13 — Ready for the Holidays? Deck the Halls for Less.
Bed Bath & Beyond, 11/13 — Set your holiday table with Bed Bath & Beyond
Sears, 11/13 — Sears Announces Layaway for the Holidays
Macy’s, 11/13 — Extra 20% off + FREE SHIPPING on festive holiday dresses
KB Toys, 11/13 — Enjoy Free Toys with These Special Offers
Lillian Vernon, 11/13 — Special 4 Day Sale! All Ornaments 10% Off - Plus Free Shipping
SmartBargains, 11/13 — Company's Here. AeroBed (R) extra $15 off. Free Shipping.
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 11/13 — Hands Down, Our Best HDTV Deal of the Season! $499.99 42" LCD HDTV and more
Over the past couple of months many retailers have been asking existing subscribers to re-indicate their email preferences. Going into the holidays, that’s a great idea that will improve the chances that their emails will be relevant to subscribers, making them more likely to convert. With this email, Newegg takes this concept one step further and asks for each subscriber’s individual preference for a single campaign, their Black Friday campaign. Newegg asks subscribers what they’ll be looking for on Black Friday, telling them to pick their own deal.
The landing page form allows you to select from eight different product groups and seven different prices ranges—that’s up to 56 different combinations! They also ask—presumptuously, I’d say—how many products you plan on buying from them on Black Friday. Needless to say, your typical campaign probably wouldn’t be worth all this effort, but during the holiday season on days like Black Friday and Cyber Monday, this tactic could really pay off.
Barnes & Noble, 11/13 — Save up to 40% in our Holiday Gift Guide
With the launch of their “reserve online, pick up in store” offering, Barnes & Noble quasi-joins the ranks of Circuit City and RadioShack that allow you to buy online and pick up in store. Particularly during the holidays when shoppers dread crowded stores, this is a nice way to expedite shopping times and frustrations.
Chadwick’s, 11/13 — Introducing the Chadwick's Gift Card! The perfect holiday surprise.
Chadwick’s now offers a gift card and e-gift card. Gift cards are promoted throughout the holiday season and e-gift cards are promoted heavily in the week leading up to Christmas Day (see E-Gift Card Promotions Popular during Christmas Crunch Time).
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crate & Barrel, 11/13 — Gobble up Thanksgiving Sale Now
Circuit City, 11/13 — Gifts at great prices? We got 'em. Shop our 3-Day Sale + Wii Fit now in stock
Target, 11/13 — Gift it up: Free shipping, plus great gifts at sparkling prices.
Blair, 11/13 — Gifts under $10 plus free shipping
Costco, 11/13 — Gift Baskets - Perfect for Friends, Family & Corporate Gift Giving
Road Runner Sports, 11/13 — Avoid the Rush! Get Your Gifts Now, Save $15 & Pay NO Shipping!
Wal-Mart, 11/13 — Ready for the Holidays? Deck the Halls for Less.
Bed Bath & Beyond, 11/13 — Set your holiday table with Bed Bath & Beyond
Sears, 11/13 — Sears Announces Layaway for the Holidays
Macy’s, 11/13 — Extra 20% off + FREE SHIPPING on festive holiday dresses
KB Toys, 11/13 — Enjoy Free Toys with These Special Offers
Lillian Vernon, 11/13 — Special 4 Day Sale! All Ornaments 10% Off - Plus Free Shipping
SmartBargains, 11/13 — Company's Here. AeroBed (R) extra $15 off. Free Shipping.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Barnes and Noble, Black Friday, Chadwick's, E-Gift Cards, Gift Cards, Newegg.com, Preferences
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posted at 3:47 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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