AM Inbox: First animated holiday header

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Williams-Sonoma, 11/7 — Favorite Tools for Thanksgiving
Williams-Sonoma gives us our first animated header of the holiday season, using it to draw attention to their countdown until Thanksgiving. Last year Avon (see Dec. 7 AM Inbox) and Blair animated their holiday headers.



And here’s the animated portion of this email:



TigerDirect, 11/7 — Black Friday Deals: HP Laptop $399, Acer 22" LCD $169, 32" Toshiba HDTV $499
Joining Buy.com (see Nov. 7 AM Inbox) and RitzCamera, TigerDirect is promoting “Early Black Friday” deals. Last year Buy.com and TigerDirect announced “Black Friday” deals every Friday between Thanksgiving and Christmas. This year it appears that they’ve extend these promotions earlier in the season. Interestingly, within the retail email world, it’s the Mondays between Thanksgiving and Christmas—Cyber Monday and the Echo Mondays—that see the highest email volumes, not the Fridays.



Spiegel, 11/9 — The votes are in! And the winner is...
Spiegel announces the results of their fabric election email campaign last week. I’m a big fan of announcing survey results, sweepstakes winners, charity money raised and the like as I believe it encourages future participation.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
JC Whitney, 11/7 — Celebrate Veteran's Day, Take 20% Off Your Order!
Sports Authority, 11/9 — Celebrate Veteran's Day - Save Up To $25 All Week
Circuit City, 11/9 — Veterans Day savings on HDTVs, laptops, cameras & more
Sears, 11/9 — Sears Veterans Day Specials: Save Throughout the Store
Frederick’s of Hollywood, 11/7 — Naughty or nice? Either way, enjoy free shipping.
Target, 11/9 — Beat Santa to it: Free shipping on 50,000+ select toys and other gifts.
Costco, 11/8 — Holiday Shopping Starts Early With Costco.com!
REI, 11/7 — REI Gift Center + Free Shipping on Gore-Tex Rain Apparel
Saks Fifth Avenue, 11/8 — What to Wear to Every Holiday Affair
Sephora, 11/8 — Gifts that solve her problems
Lillian Vernon, 11/9 — Free Shipping on Christmas Gifts, Decor, and More in the New Catalog!
RadioShack, 11/8 — Sneak a Peek: Start the Season Off Right
Coldwater Creek, 11/8 — $30 off + Shop New Holiday Looks (and save!)
Lands’ End, 11/7 — Free Shipping kicks off holiday shopping
Alloy, 11/7 — 3 Days Left: 15% Off + New Holiday Arrivals
Cooking.com, 11/7 — Great Gifts that Ship Free, Now through Nov. 12th + Holiday Recipe Roundup
Office Depot, 11/7 — Amazing In-Store Holiday Deals + 6 coupons
Buy.com, 11/7 — Gift Ideas: Photo Keychain = $9.99, Stanley MaxSteel Pliers = $9.99, Digital Frame = $26.99, 8GB MP3/Video Player = $49.99,..
DisneyShopping, 11/7 — Pre-Holiday Sale Now up to 40% Off!
Avon, 11/8 — Pre-Holiday CLEARANCE: Now Only $1.99 & Up + FREE Shipping
Hanna Andersson, 11/7 — Sale On ALL Holiday Baby Dresses (And Girls, Too!)
RitzCamera, 11/8 — How to Photograph Thanksgiving
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