AM Inbox: First reference to Veterans Day
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Harry & David, 11/6 — LAST DAY for Online Exclusive: 20% OFF select Royal Riviera Pear gifts!
Harry & David gives us our first reference to Veterans Day (Nov. 11) at the bottom of this email. Eddie Bauer also referenced Veterans Day yesterday (see Subjectivity Scanner below). It’s also worth pointing out that starting with an Oct. 6 email, Harry & David added logos and links to their sister brands at the bottom of their emails. This similar to what the Gap Inc. brands do.
Urban Outfitters, 11/6 — Soft Focus
Urban Outfitters is the latest retailer to introduce a holiday header. In this case, they’ve simply added a “GIFT” link to their navigation bar. Others have introduced changes with significantly more seasonal flair. So far this holiday season, 9% of the retailers I track have introduced a holiday header. For more tactics that can help you stand out in the inbox this holiday season, check out the Retail Email Guide to the Holiday Season.
Buy.com, 11/6 — Alert: Nokia 4.3" GPS = $99.99, Philips Web Cam = $12.99, HP Blu-Ray PC w/ 4GB, Another Stanley FatMax,..
Buy.com apparently really loves Black Friday. Last year they promoted Black Friday and then the following Friday declared it “Black Friday II.” And then “Black Friday III.” (TigerDirect did the same thing.) Apparently that campaign was really successful because this year they’re running an “Early Black Friday” campaign where they’re going to count down the Fridays until Black Friday. It’s their own unique, out of the box way of counting down until Christmas.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Eddie Bauer, 11/6 — Veterans Day Sale - Save up to 60%, plus 30% off Outerwear!
Wal-Mart, 11/6 — ‘Tis the Season for Holiday Savings Online and In-Stores
eBags, 11/6 — Holiday kick-off: FREE Shipping + $10 off
Montgomery Ward, 11/6 — Get Holiday Decorations and Gifts with Ward's Credit
Sports Authority, 11/6 — Find the Perfect Gift at Our Gift Center - Holiday Ideas for Everyone on Your List
Crutchfield, 11/6 — Find the right camera for the folks on your list
Hallmark, 11/6 — This Weekend Only: Holiday Savings & Open House Offers
KB Toys, 11/6 — Special Pre-Holiday Savings - Up to 60% Off
Home Depot, 11/6 — Electronic Gifts + Up to 80% Off Select Lighting
ShopNBC, 11/6 — It's time for All Star Holiday and FREE Shipping!
Crate & Barrel, 11/6 — Time-saving Thanksgiving menu. Plus Free Shipping.
Northern Tool, 11/6 — Emily, Be Prepared For Old Man Winter
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Harry & David, 11/6 — LAST DAY for Online Exclusive: 20% OFF select Royal Riviera Pear gifts!
Harry & David gives us our first reference to Veterans Day (Nov. 11) at the bottom of this email. Eddie Bauer also referenced Veterans Day yesterday (see Subjectivity Scanner below). It’s also worth pointing out that starting with an Oct. 6 email, Harry & David added logos and links to their sister brands at the bottom of their emails. This similar to what the Gap Inc. brands do.
Urban Outfitters, 11/6 — Soft Focus
Urban Outfitters is the latest retailer to introduce a holiday header. In this case, they’ve simply added a “GIFT” link to their navigation bar. Others have introduced changes with significantly more seasonal flair. So far this holiday season, 9% of the retailers I track have introduced a holiday header. For more tactics that can help you stand out in the inbox this holiday season, check out the Retail Email Guide to the Holiday Season.
Buy.com, 11/6 — Alert: Nokia 4.3" GPS = $99.99, Philips Web Cam = $12.99, HP Blu-Ray PC w/ 4GB, Another Stanley FatMax,..
Buy.com apparently really loves Black Friday. Last year they promoted Black Friday and then the following Friday declared it “Black Friday II.” And then “Black Friday III.” (TigerDirect did the same thing.) Apparently that campaign was really successful because this year they’re running an “Early Black Friday” campaign where they’re going to count down the Fridays until Black Friday. It’s their own unique, out of the box way of counting down until Christmas.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Eddie Bauer, 11/6 — Veterans Day Sale - Save up to 60%, plus 30% off Outerwear!
Wal-Mart, 11/6 — ‘Tis the Season for Holiday Savings Online and In-Stores
eBags, 11/6 — Holiday kick-off: FREE Shipping + $10 off
Montgomery Ward, 11/6 — Get Holiday Decorations and Gifts with Ward's Credit
Sports Authority, 11/6 — Find the Perfect Gift at Our Gift Center - Holiday Ideas for Everyone on Your List
Crutchfield, 11/6 — Find the right camera for the folks on your list
Hallmark, 11/6 — This Weekend Only: Holiday Savings & Open House Offers
KB Toys, 11/6 — Special Pre-Holiday Savings - Up to 60% Off
Home Depot, 11/6 — Electronic Gifts + Up to 80% Off Select Lighting
ShopNBC, 11/6 — It's time for All Star Holiday and FREE Shipping!
Crate & Barrel, 11/6 — Time-saving Thanksgiving menu. Plus Free Shipping.
Northern Tool, 11/6 — Emily, Be Prepared For Old Man Winter
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Black Friday, Buy.com, Christmas, Harry and David, Sister Brands, Urban Outfitters, Veterans Day
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posted at 3:07 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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