AM Inbox: Growing list of retailers asking for preference updates
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sam’s Club, 11/5 — Your personalized Club Insider is coming
Retailers continue to wisely press subscribers to indicate or update their preferences ahead of their highest sales weeks. B&H Photo Video, Gap, Hallmark, Newegg and Overstock have all asked subscribers to update their preferences or moved their preference center link to the top of their emails. This is great to see from Sam’s Club in particular, since they typically take a “kitchen sink” approach to their emails. Hopefully now more of their emails will have some focus.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bloomingdale’s, 11/5 — Oh What Fun: Begin Your Holiday Season With Bloomingdale's
Sephora, 11/5 — Gifts that'll make 'em relax!
Bed Bath & Beyond, 11/5 — Christmas with Bed Bath & Beyond
Target, 11/5 — Free shipping on select list-topping toys for the holidays.
L.L. Bean, 11/5 — FREE Gift Card + Fresh Maine Balsam--Order Early
Coldwater Creek, 11/5 — Enjoy $30 OFF: Welcome to the season of giving!
Walgreens, 11/5 — November: Can-Do Diabetes Info, Holiday Waist-Watching, Ears, Incontinence, Leftovers
Crate & Barrel, 11/5 — Save up to 70% off Thanksgiving at the Outlet
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Sam’s Club, 11/5 — Your personalized Club Insider is coming
Retailers continue to wisely press subscribers to indicate or update their preferences ahead of their highest sales weeks. B&H Photo Video, Gap, Hallmark, Newegg and Overstock have all asked subscribers to update their preferences or moved their preference center link to the top of their emails. This is great to see from Sam’s Club in particular, since they typically take a “kitchen sink” approach to their emails. Hopefully now more of their emails will have some focus.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bloomingdale’s, 11/5 — Oh What Fun: Begin Your Holiday Season With Bloomingdale's
Sephora, 11/5 — Gifts that'll make 'em relax!
Bed Bath & Beyond, 11/5 — Christmas with Bed Bath & Beyond
Target, 11/5 — Free shipping on select list-topping toys for the holidays.
L.L. Bean, 11/5 — FREE Gift Card + Fresh Maine Balsam--Order Early
Coldwater Creek, 11/5 — Enjoy $30 OFF: Welcome to the season of giving!
Walgreens, 11/5 — November: Can-Do Diabetes Info, Holiday Waist-Watching, Ears, Incontinence, Leftovers
Crate & Barrel, 11/5 — Save up to 70% off Thanksgiving at the Outlet
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Preferences, Sam's Club
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posted at 11:48 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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