AM Inbox: Newegg's Black Friday promotion jumps into nav bar
>>Retail Email Subscription Benchmark Study released. Read the executive summary.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 11/18 — $19.99 16GB Flash Drive, $29.99 2GB MP3, $92.99 4.3" GPS, $99.99 8.0MP Camera...
After launching a “Pick your own Black Friday deal” campaign last week (see Nov. 14 AM Inbox), Newegg has replaced the “Vote on Future Deals” tab in their navigation bar with a “Black Friday Deals Voting” tab. If you’re going to create a bunch of extra emails so you can heavily segment based on interests and price points, then you definitely want to get as much opt-in to the program as possible. So far, this is the most interesting campaign of the season.
Northern Tool, 11/18 — Chad, Your Opinion Could Be Worth A $490 Hobart Handler 140 MIG Welder
This is a great example of an email that incentivizes product reviews. The incentive is explained at the top. There’s a bonus incentive if you add a photo or are the first to review a product. They explain step-by-step how to submit a review. And at the very bottom they list past product review content winners. Northern Tool uses the space to the right of their logo to run brand/lifestyle statements, and in this email they have a great one that supports the product review appeal nicely with a comic touch.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
HSN, 11/18 — Presents They'll Love. Prices You'll Adore.
Banana Republic, 11/18 — Holiday's Most-Wanted is here
Saks Fifth Avenue, 11/18 — Holiday Picks + Video
Backcountry, 11/18 — Holiday Gear Ideas
Ross-Simons, 11/18 — Holiday Sweepstakes ends soon. Enter now for a chance to win!
Oriental Trading, 11/18 — Gifts for less - Free shipping plus save 15%
RedEnvelope, 11/18 — Gifts for him - Free Shipping on orders over $75
Target, 11/18 — Present perfect: Free shipping on select toys, electronics, home and more.
Lands’ End, 11/18 — Free Shipping ends today! 'Tis the season to save
Norm Thompson, 11/18 — SAVE 10% & SHIP FOR FREE. Yes, you get both!
Tiffany, 11/18 — Celebrate the Season with a Special Shipping Offer
Drs. Foster & Smith, 11/18 — Web-Only Holiday Sale
Linens ’n Things, 11/18 — Savings up to 50% off in our NEW Clearance Center!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 11/18 — $19.99 16GB Flash Drive, $29.99 2GB MP3, $92.99 4.3" GPS, $99.99 8.0MP Camera...
After launching a “Pick your own Black Friday deal” campaign last week (see Nov. 14 AM Inbox), Newegg has replaced the “Vote on Future Deals” tab in their navigation bar with a “Black Friday Deals Voting” tab. If you’re going to create a bunch of extra emails so you can heavily segment based on interests and price points, then you definitely want to get as much opt-in to the program as possible. So far, this is the most interesting campaign of the season.
Northern Tool, 11/18 — Chad, Your Opinion Could Be Worth A $490 Hobart Handler 140 MIG Welder
This is a great example of an email that incentivizes product reviews. The incentive is explained at the top. There’s a bonus incentive if you add a photo or are the first to review a product. They explain step-by-step how to submit a review. And at the very bottom they list past product review content winners. Northern Tool uses the space to the right of their logo to run brand/lifestyle statements, and in this email they have a great one that supports the product review appeal nicely with a comic touch.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
HSN, 11/18 — Presents They'll Love. Prices You'll Adore.
Banana Republic, 11/18 — Holiday's Most-Wanted is here
Saks Fifth Avenue, 11/18 — Holiday Picks + Video
Backcountry, 11/18 — Holiday Gear Ideas
Ross-Simons, 11/18 — Holiday Sweepstakes ends soon. Enter now for a chance to win!
Oriental Trading, 11/18 — Gifts for less - Free shipping plus save 15%
RedEnvelope, 11/18 — Gifts for him - Free Shipping on orders over $75
Target, 11/18 — Present perfect: Free shipping on select toys, electronics, home and more.
Lands’ End, 11/18 — Free Shipping ends today! 'Tis the season to save
Norm Thompson, 11/18 — SAVE 10% & SHIP FOR FREE. Yes, you get both!
Tiffany, 11/18 — Celebrate the Season with a Special Shipping Offer
Drs. Foster & Smith, 11/18 — Web-Only Holiday Sale
Linens ’n Things, 11/18 — Savings up to 50% off in our NEW Clearance Center!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Black Friday, Newegg.com, Northern Tool, Product Reviews
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posted at 3:48 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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