AM Inbox: On the 24th day of Christmas my true love gave to me…
>>Retail Email Subscription Benchmark Study released. Read the executive summary.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
RadioShack, 11/19 — Starts Today! 24 Days of Deals.
RadioShack takes your typical “12 Days of Christmas” campaign and explodes it to 24 days. That allows RadioShack to do a full-court press on Christmas before Black Friday even arrives. Also, notice that RadioShack is requiring an additional opt-in to receive these deals. That’s a smart idea—one that even folk running daily emails for their “12 Days” campaigns should consider.
Bluefly, 11/19 — Holiday Party Circuit + Extra 15% Off Sweaters
Similar to what Home Depot did with their holiday-themed navigation bar (see Nov. 4 AM Inbox), Bluefly has added an additional holiday nav bar under their usual nav bar. This is a design element that we didn’t see last year. So far, 25% of the retailers I track have introduced a holiday-themed header or nav bar.
Road Runner Sports, 11/19 — Special Early Bird Savings For You, Your Friends & Family!
Road Runner Sports has redesigned their header and navigation bar. Besides changing the arrangement of the logo, the other two big changes are that they dropped the search box and they went from graphical nav bar buttons to HTML text nav bar links, which will render when images are blocked. Here’s the new header and nav bar…
…and here’s the old header and nav from a Nov. 17 email:
Office Depot, 11/19 — 15% Off Plus A Free Gift with Your Purchase If You Shop Right Now
There’s matter-of-fact urgency—i.e., “Today Only”—and then there’s desperation/pushiness—i.e., “Shop Right Now.” Sounds a bit infomercial-esque.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Frederick’s of Hollywood, 11/19 — Holi-date nights + free shipping on $50.
Bloomingdale’s, 11/19 — Our Top Holiday Gift Picks From Juicy & More + Tony Bennett Live Tomorrow!
Fingerhut, 11/19 — Free Shipping with the Perfect Gift from Fingerhut
Neiman Marcus, 11/19 — Free gift wrap ENDS TODAY + Get SET for the party season & Free online shipping
Eddie Bauer, 11/19 — 2 Days Only - Free Shipping, No Minimum Purchase!
REI, 11/19 — REI's Winter Sale Starts Friday + REI-OUTLET Gift Center
Orvis, 11/19 — Personalize 270+ gift ideas. Plus FREE shipping.
Toys “R” Us, 11/19 — Our Biggest Free Shipping Event Ever!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
RadioShack, 11/19 — Starts Today! 24 Days of Deals.
RadioShack takes your typical “12 Days of Christmas” campaign and explodes it to 24 days. That allows RadioShack to do a full-court press on Christmas before Black Friday even arrives. Also, notice that RadioShack is requiring an additional opt-in to receive these deals. That’s a smart idea—one that even folk running daily emails for their “12 Days” campaigns should consider.
Bluefly, 11/19 — Holiday Party Circuit + Extra 15% Off Sweaters
Similar to what Home Depot did with their holiday-themed navigation bar (see Nov. 4 AM Inbox), Bluefly has added an additional holiday nav bar under their usual nav bar. This is a design element that we didn’t see last year. So far, 25% of the retailers I track have introduced a holiday-themed header or nav bar.
Road Runner Sports, 11/19 — Special Early Bird Savings For You, Your Friends & Family!
Road Runner Sports has redesigned their header and navigation bar. Besides changing the arrangement of the logo, the other two big changes are that they dropped the search box and they went from graphical nav bar buttons to HTML text nav bar links, which will render when images are blocked. Here’s the new header and nav bar…
…and here’s the old header and nav from a Nov. 17 email:
Office Depot, 11/19 — 15% Off Plus A Free Gift with Your Purchase If You Shop Right Now
There’s matter-of-fact urgency—i.e., “Today Only”—and then there’s desperation/pushiness—i.e., “Shop Right Now.” Sounds a bit infomercial-esque.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Frederick’s of Hollywood, 11/19 — Holi-date nights + free shipping on $50.
Bloomingdale’s, 11/19 — Our Top Holiday Gift Picks From Juicy & More + Tony Bennett Live Tomorrow!
Fingerhut, 11/19 — Free Shipping with the Perfect Gift from Fingerhut
Neiman Marcus, 11/19 — Free gift wrap ENDS TODAY + Get SET for the party season & Free online shipping
Eddie Bauer, 11/19 — 2 Days Only - Free Shipping, No Minimum Purchase!
REI, 11/19 — REI's Winter Sale Starts Friday + REI-OUTLET Gift Center
Orvis, 11/19 — Personalize 270+ gift ideas. Plus FREE shipping.
Toys “R” Us, 11/19 — Our Biggest Free Shipping Event Ever!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: '12 Days of Christmas' Campaigns, AM Inbox, Bluefly, Email Redesigns, Office Depot, RadioShack, Road Runner Sports, Special Email Series, Subject Lines
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posted at 2:47 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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