Wednesday, November 12, 2008

Optimize your landing pages with a new eec checklist

Are your landing pages performing at their peak? If not, the experts on the Email Experience Council’s Email Design Roundtable are here with help. Today they released the Landing Page Checklist, which shows you how to maximize the user experience and your bottom line with landing pages.

This new checklist is available in the eec’s Whitepaper Room under the "Checklists" tag—along with the three previously released checklists: the Code QA Testing Checklist, which covers what to check to make sure your email looks and acts exactly how you intended; the Email Design Checklist, which covers what to check to maximize your email creative’s performance; and the Welcome Email Checklist, which covers what to include in your welcome emails to optimize engagement right from the start.

In addition to downloading the Landing Page Checklist, also read Always Have Smooth Landings with the Landing Page Checklist, which talks about the new checklist and shares landing page advice.
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