Friday, November 07, 2008

Ping Time: Email ebook, content vs. promotions, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Jordan Ayan of SubscriberMail shares his ebook, “The Practical Guide to Email Marketing.” >>Follow the ping

>>MarketingSherpa shares a case study of Drs. Foster & Smith that supports the view that retail customers want content as much—if not more so—as promotions. >>Follow the ping

>>Ed Henrich of This Week in Etail will be tracking free shipping offers from the top 100 etailers on a weekly basis throughout the holiday season. >>Follow the free shipping

>>Tamara Gielen of BeRelevant shares her learnings from the UK DMA’s Email Marketing Council’s “Practical Guide to Email Marketing” conference. >>Follow the ping

>>Lisa Harmon and Alex Madison of Smith-Harmon look at how retailers have been using cause-marketing, particularly during Breast Cancer Awareness Month. >>Follow the ping
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