Week-End Trends: Majority of retail emails mentioning holidays
Email activity and promotional trends during the past week:
The Retail Email Index rose 4% to a new year-to-date high of 248 during the week ending Nov. 14, 2008, and is up 12% from where it was four weeks ago. That’s the Index’s biggest 4-week increase of the year. The Index score indicates that the top 100 online retailers sent nearly 2.5 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday, which was Veterans Day, was the most popular day to send retail emails last week. Clearly retailers tried to take advantage of some people being off for Veterans Day.
The Retail Email Seasonality Meter: The majority of retail emails are now mentioning the holiday and Christmas. The new trend of “early Black Friday” deals continues.
Other things referenced by retailers: cashmere, coats, boots, holiday cooking and parties, winter sports
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Index rose 4% to a new year-to-date high of 248 during the week ending Nov. 14, 2008, and is up 12% from where it was four weeks ago. That’s the Index’s biggest 4-week increase of the year. The Index score indicates that the top 100 online retailers sent nearly 2.5 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday, which was Veterans Day, was the most popular day to send retail emails last week. Clearly retailers tried to take advantage of some people being off for Veterans Day.
The Retail Email Seasonality Meter: The majority of retail emails are now mentioning the holiday and Christmas. The new trend of “early Black Friday” deals continues.
Other things referenced by retailers: cashmere, coats, boots, holiday cooking and parties, winter sports
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Black Friday, Christmas, Halloween, New Year's, Thanksgiving, Veterans Day, Week-End Trends
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posted at 2:08 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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