AM Inbox: Serving multiple customers with a single email

>>Merry Email Marketing MAD LIBS. Enjoy them with your colleagues, friends and family. Download some festive fun.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lands’ End, 12/26 — Semi-annual Sale: winter's up to 35% off
This Lands’ End email does a great job of speaking to several different customers: (1) those looking for a sale, perhaps for things they wanted but didn’t get; (2) those who received a gift from Lands’ End that need to return it for some reason; and (3) those who received a Lands’ End gift card during the holidays.



JC Whitney, 12/26 — Save 15% Off Your Order - Ends Monday!
Last year “Get what you really wanted” was a regular refrain in retailers’ email marketing messages in the days after Christmas. JC Whitney is one of the first retailers to use this messaging this year.



Backcountry, 12/26 — Burn the Tree Sale
While most retailers are having after-Christmas sales and winter sales, Backcountry stands out with their on-brand “Burn the Tree Sale.” The call-to-action also stands out: LIGHT IT UP.



JCPenney, 12/28 — Shop with JCP Rewards & Get $10 in Rewards
JCPenney launches JCP Rewards, a loyalty program that gives you cash back for exceeding certain spending thresholds.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
Drugstore.com, 12/28 — Up to 40% off in Resolutions Sale
Neiman Marcus, 12/27 — Countdown to midnight: New Year's Eve party must-haves + Free online shipping
Walgreens, 12/26 — $5 Off $25 + Free Shipping for a Healthy New Year
Office Depot, 12/26 — A Big Sale To Start The New Year
Sports Authority, 12/28 — Save $25 Off $100 Order + Free Shipping on Select Fitness Equipment
Ann Taylor, 12/26 — Find the Best Gifts You Didn't Get. The Never-Better Sale: up to 60% OFF
Neiman Marcus, 12/28 — The art of the thank you note + Free online shipping
Toys “R” Us, 12/26 — After Christmas Blowout. Shop 8AM – 10PM
Newegg, 12/26 — After-Christmas Sales Abound! Deals up to 60% off!
Road Runner Sports, 12/26 — GIGANTIC After-Christmas SALE! Best Gear Up to 70% OFF!
Spiegel, 12/26 — SHOP the AFTER CHRISTMAS SALE +Take an EXTRA 30% OFF our Entire Site!
JCPenney, 12/26 — 50-80% off at the Biggest After-Christmas Clearance
Avon, 12/26 — SAVE UP TO 60%: After Christmas Sale & FREE SHIPPING Spree
Ross-Simons, 12/26 — After-Christmas Clearance Sale! Extra 25% Off Clearance 20% Off Everything Else
REI, 12/26 — Save Up to 50% During REI's Holiday Clearance – On Now
Bass Pro Shops, 12/26 — After Christmas Clearance at Basspro.com
Kmart, 12/26 — Big Holiday Clearance + $1 Shipping per Item
Old Navy, 12/26 — Clearance! Save up to 75%
Blair, 12/26 — Extra 25% off all clearance
Alloy, 12/26 — Save Up to 80%: End of Season Clearance + Free Shipping
SmartBargains, 12/27 — INVENTORY CLOSEOUT SALE & Free Shipping.
Cabela’s, 12/26 — Mid-Winter Sale @ Cabelas.com
Orvis, 12/26 — Annual Winter Sale - 250+ new items, more than 1,000 total!
Oriental Trading, 12/26 — Winter Sale: Save 50% - 75% while quantities last
Bluefly, 12/26 — WINTER SALE! Now up to 75% Off All Cold Weather Essentials
Circuit City, 12/28 — Year-End Outlet Blowout: save up to 70% on hundreds of new products
Coldwater Creek, 12/26 — 50% off EVERYTHING. Every size. Every color. Every...
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