AM Inbox: Should we be paying more attention to discount codes?
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sephora, 12/30 — 6 Big Deals, 1 Deluxe Sample
During the holidays there are a lot of “MERRY,” “HOLLY” and “XMAS” discount codes, but it’s probably worth paying special attention to them even between seasonal selling occasions. For instance, this Sephora email is themed around some short, on-brand discount “code words.” They put some extra thought into it and made it fun. Email marketers (hopefully) routinely A/B test subject lines and calls-to-action, but I haven’t ever heard of anyone testing discount codes. For instance, does a seasonal code like “MERRY” outperform a generic code like “SALE”? And how do those stack up against unique discount codes served up to individual subscribers? Anyone heard of this being tested before?
Crutchfield, 12/30 — End-of-the-year savings, plus tips on using your new toys
Crutchfield celebrates their annual Tweak Week, where they dole out advice on how to get the most out of your new electronics. It’s a great service idea and shows that they care about customers after the sale. This is the kind of information that could be targeted and included in transactional emails—and when it’s a gift, the transactional email could ask the buyer to forward the information on to the gift recipient.
In this email, Crutchfield also gives us our first reference to “The Game”—which is either the Super Bowl or the bowl game that your favorite college team is in.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 12/31 — Free Shipping over $20.08 and $20.09 off a $125 Purchase
EB Games, 12/30 — EB Games News: Our New Year's Resolution is to Bring You More Bonuses!
Ralph Lauren, 12/31 — Five, Four, Three, Two, One…
Toys “R” Us, 12/31 — Stores Open New Year's Day!
JC Whitney, 12/30 — New Year, New Products Plus $50 Off!
HSN, 12/31 — Happy New Year from HSN!
Costco, 12/30 — The Best in Fitness for 2009!
MLB, 12/30 — Celebrate the New Year with MLB Network
Oriental Trading, 12/30 — Happy New Year - Here's something just for you
KB Toys, 12/30 — New Year's Clearance Sale - Save Up to 60%
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sephora, 12/30 — 6 Big Deals, 1 Deluxe Sample
During the holidays there are a lot of “MERRY,” “HOLLY” and “XMAS” discount codes, but it’s probably worth paying special attention to them even between seasonal selling occasions. For instance, this Sephora email is themed around some short, on-brand discount “code words.” They put some extra thought into it and made it fun. Email marketers (hopefully) routinely A/B test subject lines and calls-to-action, but I haven’t ever heard of anyone testing discount codes. For instance, does a seasonal code like “MERRY” outperform a generic code like “SALE”? And how do those stack up against unique discount codes served up to individual subscribers? Anyone heard of this being tested before?
Crutchfield, 12/30 — End-of-the-year savings, plus tips on using your new toys
Crutchfield celebrates their annual Tweak Week, where they dole out advice on how to get the most out of your new electronics. It’s a great service idea and shows that they care about customers after the sale. This is the kind of information that could be targeted and included in transactional emails—and when it’s a gift, the transactional email could ask the buyer to forward the information on to the gift recipient.
In this email, Crutchfield also gives us our first reference to “The Game”—which is either the Super Bowl or the bowl game that your favorite college team is in.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 12/31 — Free Shipping over $20.08 and $20.09 off a $125 Purchase
EB Games, 12/30 — EB Games News: Our New Year's Resolution is to Bring You More Bonuses!
Ralph Lauren, 12/31 — Five, Four, Three, Two, One…
Toys “R” Us, 12/31 — Stores Open New Year's Day!
JC Whitney, 12/30 — New Year, New Products Plus $50 Off!
HSN, 12/31 — Happy New Year from HSN!
Costco, 12/30 — The Best in Fitness for 2009!
MLB, 12/30 — Celebrate the New Year with MLB Network
Oriental Trading, 12/30 — Happy New Year - Here's something just for you
KB Toys, 12/30 — New Year's Clearance Sale - Save Up to 60%
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Christmas, Crutchfield, Sephora
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posted at 1:05 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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