Stat Source: Multichannel holiday shopping, CertifiedEmail, etc.
Retail email marketing statistics and benchmarks from the past month:
Stat: 35% of survey respondents said they find out about gift giving ideas from emails and newsletters from retailers and web sites. However, two-thirds of the respondents said they’d do the bulk of their shopping in-store. Source: Prospectiv’s annual Holiday Retail Survey
>>Don’t forget to use your email marketing to drive offline sales in your stores in addition to online sales. Notify your subscribers of store locations and hours, special in-store events and sales, etc.—especially in the waning days of the holiday season.
Stat: CertifiedEmail senders see their delivery rates improve by an average of 12% and unique click-through rates improve by 35%. They also see 38% more profit from their email campaigns than non-certifiers. Source: JupiterResearch’s The ROI of Rendering: Tactics To Improve Trust, Message Delivery And Email Effectiveness
>>Whether you’re interested in CertifiedEmail or not, the study drives home the importance of good deliverability (and hence good permission practices) and good email design that accounts for image blocking.
For more stats, read past Stat Source posts.
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Stat: 35% of survey respondents said they find out about gift giving ideas from emails and newsletters from retailers and web sites. However, two-thirds of the respondents said they’d do the bulk of their shopping in-store. Source: Prospectiv’s annual Holiday Retail Survey
>>Don’t forget to use your email marketing to drive offline sales in your stores in addition to online sales. Notify your subscribers of store locations and hours, special in-store events and sales, etc.—especially in the waning days of the holiday season.
Stat: CertifiedEmail senders see their delivery rates improve by an average of 12% and unique click-through rates improve by 35%. They also see 38% more profit from their email campaigns than non-certifiers. Source: JupiterResearch’s The ROI of Rendering: Tactics To Improve Trust, Message Delivery And Email Effectiveness
>>Whether you’re interested in CertifiedEmail or not, the study drives home the importance of good deliverability (and hence good permission practices) and good email design that accounts for image blocking.
For more stats, read past Stat Source posts.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Deliverability, Rendering, Stat Source
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posted at 1:53 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
Isnt "Certified Email" something like www.rewpost.com which provides legal character?
I would call Goodmail.com a trustee service but not a certifed email service.
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