Week-End Trends: Retail Email Index peaks at all-time high
Email activity and promotional trends during the past week:
The Retail Email Index rose 9% to a new all-time high of 391 during the week ending Dec. 19, 2008, and is up 42% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent more than 3.9 promotional emails each on average last week. This past week should be the peak of the holiday email season. Over the next couple of weeks, the Index should plunge back to more typical readings of around 220.
The Retail Email Participation Rate: Friday—which was the last day for guaranteed Christmas delivery for many retailers—was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: With many shipping deadlines now past, Christmas references should quickly dwindle in the days ahead. New Year’s references should increase next week, really taking off starting the day after Christmas.
Other things referenced by retailers: shipping deadlines, gift cards, toys, coats, boots, holiday parties
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The Retail Email Index rose 9% to a new all-time high of 391 during the week ending Dec. 19, 2008, and is up 42% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent more than 3.9 promotional emails each on average last week. This past week should be the peak of the holiday email season. Over the next couple of weeks, the Index should plunge back to more typical readings of around 220.
The Retail Email Participation Rate: Friday—which was the last day for guaranteed Christmas delivery for many retailers—was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: With many shipping deadlines now past, Christmas references should quickly dwindle in the days ahead. New Year’s references should increase next week, really taking off starting the day after Christmas.
Other things referenced by retailers: shipping deadlines, gift cards, toys, coats, boots, holiday parties
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Christmas, New Year's, Week-End Trends
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posted at 1:12 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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