AM Inbox: 8 reasons to shop with us
>>Subject Line Hall of Fame. See who’s in the class of 2008.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Saks Fifth Avenue, 1/10 — 8 New Reasons To Shop Saks.com
Saks pulls together a number of recent—and not-so-recent—site improvements to remind subscribers of why they should shop at Saks.com. This is similar to Wal-Mart’s New Year’s email, which listed several new services and features (see Jan. 5 AM Inbox). A few retailers send out messaging like this leading into the holiday, but New Year’s is certainly another occasion to remind subscribers of improvements.
eBags, 1/11 — Extra 10% off Winter Sale Extended: Sunday & Monday Only
At the bottom of the primary body copy of this email, eBags touts the strength of their product review program, using the branding statement, “eBags.com: Home of over 1.5 million customer reviews.” Product reviews can be a competitive advantage. Be sure to use your email program to encourage new reviews and to use existing reviews to drive sales of particular products or sales in general. Explore Product Reviews tag.
Sears, 1/9 — Last 2 Days to Save - Fitness Sale Ends Saturday
Sears has changed their preheader and header. In the preheader they ditched the whitelisting request to make room for a preheader message that summarizes the content of the email, while still keeping the preheader text to a single line. This substitution is a fairly common one lately. In the header, Sears reduced the number of links in the navigation bar from 14 down to eight. The reduction made room for a link to their weekly circulator and links forward to a friend and print the email. Here’s the new header:
And here’s their header from a Jan. 6 email:
Frederick’s of Hollywood, 1/9 — Go green this spring, with a special offer.
This is not about eco-friendly undergarments. It’s about ones that shades of green. It’s not deceptive, but it definitely makes use of the double-meaning to their advantage.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bluefly, 1/11 — It’s Golden Globes Night...TELL US What You Think! + WINTER SALE
Oriental Trading, 1/9 — Throw the ultimate football party for less
Circuit City, 1/9 — Ready for the big game? Save big on HDTVs, home audio & more
Costco, 1/9 — This Year Watch The Game In Style!
Walgreens, 1/1 — A Gift From the Heart: Free Shipping on Photo Books
KB Toys, 1/9 — Introducing Hobbies.com, Our New Shopping Partner
Dell, 1/9 — Exclusive 48 Hour Offer – Be Among the First to Experience the New Studio XPS Laptops from Dell
Norm Thompson, 1/9 — Everything SHIPS FREE! #1 Coat now also in Petite & Plus.
Macy’s, 1/9 — Shop the 1st web busters of 2009 + One Day Sale savings!
Neiman Marcus, 1/11 — Be bubbly in lightweight cork heels + Free online shipping
JC Whitney, 1/9 — Winter Must-Haves Plus Free Shipping!
Spiegel, 1/9 — 3 Days Left for FREE SHIPPING + Swim and Travel Specials!
Alloy, 1/9 — 200 NEW Styles for Spring + Free Shipping
Gap, 1/11 — Last Chance: Spring Preview Event Ends Today
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Saks Fifth Avenue, 1/10 — 8 New Reasons To Shop Saks.com
Saks pulls together a number of recent—and not-so-recent—site improvements to remind subscribers of why they should shop at Saks.com. This is similar to Wal-Mart’s New Year’s email, which listed several new services and features (see Jan. 5 AM Inbox). A few retailers send out messaging like this leading into the holiday, but New Year’s is certainly another occasion to remind subscribers of improvements.
eBags, 1/11 — Extra 10% off Winter Sale Extended: Sunday & Monday Only
At the bottom of the primary body copy of this email, eBags touts the strength of their product review program, using the branding statement, “eBags.com: Home of over 1.5 million customer reviews.” Product reviews can be a competitive advantage. Be sure to use your email program to encourage new reviews and to use existing reviews to drive sales of particular products or sales in general. Explore Product Reviews tag.
Sears, 1/9 — Last 2 Days to Save - Fitness Sale Ends Saturday
Sears has changed their preheader and header. In the preheader they ditched the whitelisting request to make room for a preheader message that summarizes the content of the email, while still keeping the preheader text to a single line. This substitution is a fairly common one lately. In the header, Sears reduced the number of links in the navigation bar from 14 down to eight. The reduction made room for a link to their weekly circulator and links forward to a friend and print the email. Here’s the new header:
And here’s their header from a Jan. 6 email:
Frederick’s of Hollywood, 1/9 — Go green this spring, with a special offer.
This is not about eco-friendly undergarments. It’s about ones that shades of green. It’s not deceptive, but it definitely makes use of the double-meaning to their advantage.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bluefly, 1/11 — It’s Golden Globes Night...TELL US What You Think! + WINTER SALE
Oriental Trading, 1/9 — Throw the ultimate football party for less
Circuit City, 1/9 — Ready for the big game? Save big on HDTVs, home audio & more
Costco, 1/9 — This Year Watch The Game In Style!
Walgreens, 1/1 — A Gift From the Heart: Free Shipping on Photo Books
KB Toys, 1/9 — Introducing Hobbies.com, Our New Shopping Partner
Dell, 1/9 — Exclusive 48 Hour Offer – Be Among the First to Experience the New Studio XPS Laptops from Dell
Norm Thompson, 1/9 — Everything SHIPS FREE! #1 Coat now also in Petite & Plus.
Macy’s, 1/9 — Shop the 1st web busters of 2009 + One Day Sale savings!
Neiman Marcus, 1/11 — Be bubbly in lightweight cork heels + Free online shipping
JC Whitney, 1/9 — Winter Must-Haves Plus Free Shipping!
Spiegel, 1/9 — 3 Days Left for FREE SHIPPING + Swim and Travel Specials!
Alloy, 1/9 — 200 NEW Styles for Spring + Free Shipping
Gap, 1/11 — Last Chance: Spring Preview Event Ends Today
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, eBags, Email Redesigns, Frederick's of Hollywood, Preheaders, Product Reviews, Saks Fifth Avenue, Sears, Subject Lines
If you enjoyed this post, please subscribe (RSS/email) or
posted at 12:02 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link