AM Inbox: First reference to Mother's Day
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Williams-Sonoma, 1/26 — Three Gifts In One!
Williams-Sonoma gives us our first reference to Mother’s Day in this email that promotes a three months of wreaths offering that cleverly addresses three gift occasions: Valentine’s Day, Easter and Mother’s Day. During the holiday season, Williams-Sonoma promoted a three months of cheese and a three months of chocolate offering, using an animated hero image to highlight the offerings of the three months. In this email, they decided to forgo the animation, likely because of the need to clearly convey the particular delivery windows for each wreath. The email also includes a video that tells the story of the farm that grows the flowers and herbs and shows how they make the wreaths. The video had some personal interest to the product and also addresses any sourcing questions that customers might have. To help plan your Mother’s Day campaigns, check out the Mother’s Day 2008 Season Finale.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cooking.com, 1/26 — Football Sunday: Recipes for Finger Foods, Easy Dips and Hot Wings
Sears, 1/26 — Big Game Sale: Save On Appliances, Fitness, HDTVs and More
NFLshop, 1/26 — Get Your Gear in Time for the Super Bowl - 50% Off Express Shipping
Harry & David, 1/26 — Perfect match: Gifts as extraordinary as your Valentine.
Kmart, 1/26 — Save on Gifts for Your Valentine
Chadwick’s, 1/26 — We're celebrating 25 years with $25 off!
Norm Thompson, 1/26 — Deeper clearance discounts! Save up to 91%.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Williams-Sonoma, 1/26 — Three Gifts In One!
Williams-Sonoma gives us our first reference to Mother’s Day in this email that promotes a three months of wreaths offering that cleverly addresses three gift occasions: Valentine’s Day, Easter and Mother’s Day. During the holiday season, Williams-Sonoma promoted a three months of cheese and a three months of chocolate offering, using an animated hero image to highlight the offerings of the three months. In this email, they decided to forgo the animation, likely because of the need to clearly convey the particular delivery windows for each wreath. The email also includes a video that tells the story of the farm that grows the flowers and herbs and shows how they make the wreaths. The video had some personal interest to the product and also addresses any sourcing questions that customers might have. To help plan your Mother’s Day campaigns, check out the Mother’s Day 2008 Season Finale.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cooking.com, 1/26 — Football Sunday: Recipes for Finger Foods, Easy Dips and Hot Wings
Sears, 1/26 — Big Game Sale: Save On Appliances, Fitness, HDTVs and More
NFLshop, 1/26 — Get Your Gear in Time for the Super Bowl - 50% Off Express Shipping
Harry & David, 1/26 — Perfect match: Gifts as extraordinary as your Valentine.
Kmart, 1/26 — Save on Gifts for Your Valentine
Chadwick’s, 1/26 — We're celebrating 25 years with $25 off!
Norm Thompson, 1/26 — Deeper clearance discounts! Save up to 91%.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Mother's Day, Video, Williams-Sonoma
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posted at 11:42 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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