AM Inbox: Sony shows off their web 2.0 chops
>>Subject Line Hall of Fame. See who’s in the class of 2008.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sony, 1/8 — Exclusive preview: Sony launches new products at Consumer Electronics Show 2009
In this email, Sony perfectly pairs their new product launches at CES with a variety of digital touchpoints, driving subscribers to their newly redesigned blog, Facebook page for CES, Flickr page, YouTube channel, and Twitter stream. It’s great to see Sony not hesitate at all to refer email subscribers to other channels for additional engagement. In today’s environment, you can’t see these as competing channels—they’re complementary, and provide your customers with a menu of ways to get involved with your brand. For a technology brand like Sony, this kind of email supports their brand image by showing that they’re tech-savvy and plugged into the web 2.0 world.
NikeStore, 1/8 — Run Towards Your Goals
At the bottom of this email, Nike asks subscribers to update their preferences. It’s a tactic that email marketers should use on a regular basis, especially early in a relationship and leading into the holidays when every email counts.
However, the problem that arises is that the selection of preferences that they show in the email is totally out of sync with the options that they present in their preference center. It’s confusing because the email sets the wrong expectations. It’s also easily correctable.
Northern Tool, 1/8 — Now On Sale -
I’m going to be posting the 2008 inductees into the Oopsy Hall of Fame in a couple of weeks, but I’ve already got a few 2009 inductees, unfortunately—including this email from Northern Tool that apparently went out in its raw template form without a complete subject line or a product image or details. They had already sent an email earlier in the day, so I don’t believe this email was supposed to go out at all.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
NFLshop, 1/8 — Receive a $200 NFLShop Gift Certificate When You Purchase a Samsung HDTV!
J. Jill, 1/8 — Love Wearever? Our newest looks are in. (And you can save 15%!)
Bluefly, 1/8 — A New Year, A NEW Dress - NOW UP TO 75% OFF - Final Hours!
Ann Taylor, 1/8 — New Year Never-Better Sale: Extra 25% OFF All Sale Items!
Eddie Bauer, 1/8 — Up to 50% Off Winter Outerwear During Our Ultimate Sale
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sony, 1/8 — Exclusive preview: Sony launches new products at Consumer Electronics Show 2009
In this email, Sony perfectly pairs their new product launches at CES with a variety of digital touchpoints, driving subscribers to their newly redesigned blog, Facebook page for CES, Flickr page, YouTube channel, and Twitter stream. It’s great to see Sony not hesitate at all to refer email subscribers to other channels for additional engagement. In today’s environment, you can’t see these as competing channels—they’re complementary, and provide your customers with a menu of ways to get involved with your brand. For a technology brand like Sony, this kind of email supports their brand image by showing that they’re tech-savvy and plugged into the web 2.0 world.
NikeStore, 1/8 — Run Towards Your Goals
At the bottom of this email, Nike asks subscribers to update their preferences. It’s a tactic that email marketers should use on a regular basis, especially early in a relationship and leading into the holidays when every email counts.
However, the problem that arises is that the selection of preferences that they show in the email is totally out of sync with the options that they present in their preference center. It’s confusing because the email sets the wrong expectations. It’s also easily correctable.
Northern Tool, 1/8 — Now On Sale -
I’m going to be posting the 2008 inductees into the Oopsy Hall of Fame in a couple of weeks, but I’ve already got a few 2009 inductees, unfortunately—including this email from Northern Tool that apparently went out in its raw template form without a complete subject line or a product image or details. They had already sent an email earlier in the day, so I don’t believe this email was supposed to go out at all.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
NFLshop, 1/8 — Receive a $200 NFLShop Gift Certificate When You Purchase a Samsung HDTV!
J. Jill, 1/8 — Love Wearever? Our newest looks are in. (And you can save 15%!)
Bluefly, 1/8 — A New Year, A NEW Dress - NOW UP TO 75% OFF - Final Hours!
Ann Taylor, 1/8 — New Year Never-Better Sale: Extra 25% OFF All Sale Items!
Eddie Bauer, 1/8 — Up to 50% Off Winter Outerwear During Our Ultimate Sale
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Blogs, NikeStore, Northern Tool, Oopsy, Preferences, Social Networks, Sony, Twitter
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posted at 1:01 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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