Week-End Trends: Retail Email Index continues post-Christmas decline
Email activity and promotional trends during the past week:
The Retail Email Index fell 4% to 209 during the week ending Jan. 9, 2009, and is down 42% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent roughly 2.1 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: With Christmas and New Year’s behind us, Valentine’s Day is the next major holiday on the radar screen (see Valentine’s Day 2008 Season Finale). We had our first reference to Valentine’s Day last week, but we won’t see a significant number of references for another week or so.
Other things referenced by retailers: clearance, winter, spring, NFL playoffs, resortwear, tax season
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The Retail Email Index fell 4% to 209 during the week ending Jan. 9, 2009, and is down 42% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent roughly 2.1 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: With Christmas and New Year’s behind us, Valentine’s Day is the next major holiday on the radar screen (see Valentine’s Day 2008 Season Finale). We had our first reference to Valentine’s Day last week, but we won’t see a significant number of references for another week or so.
Other things referenced by retailers: clearance, winter, spring, NFL playoffs, resortwear, tax season
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Christmas, New Year's, Valentine's Day, Week-End Trends
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posted at 10:38 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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