AM Inbox: Nike adds SWYN link to emails
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
NikeStore, 2/19 — Introducing the New Nike Lunartrainer+ iD
Starting with a Feb. 12 email, Nike has added a ShareThis button to the bottom portion of their emails, looking to spur viral sharing of their email content. ShareThis allows readers to share portions of your email (or website) with your friends via a variety of social networks. I expect to see many more retailers add “share with your network” (SWYN) links over the course of this year—although I’m not sure that ShareThis will be the best SWYN facilitator. I added ShareThis to this blog about a month ago and the usage has been less than impressive.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
eBags, 2/19 — Economic Stimulus Package: 10% Off + Free Shipping
AbeBooks, 2/19 — Top 10 Funniest Books
Gap, 2/19 — $10 off $50, $20 off $100: forward to a friend
Bluefly, 2/19 — The Fresh New COAT - Now at 40% off!
Bloomingdale’s, 2/19 — Every Pocket Tells A Story...What's Yours?
Wal-Mart, 2/19 — New: Savings Made Simple in Electronics [promoting TV Finder and Computer Finder apps]
Ross-Simons, 2/19 — 25% Off Any Purchase- Discover the Essentials Ross-Simons Does Best!
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
NikeStore, 2/19 — Introducing the New Nike Lunartrainer+ iD
Starting with a Feb. 12 email, Nike has added a ShareThis button to the bottom portion of their emails, looking to spur viral sharing of their email content. ShareThis allows readers to share portions of your email (or website) with your friends via a variety of social networks. I expect to see many more retailers add “share with your network” (SWYN) links over the course of this year—although I’m not sure that ShareThis will be the best SWYN facilitator. I added ShareThis to this blog about a month ago and the usage has been less than impressive.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
eBags, 2/19 — Economic Stimulus Package: 10% Off + Free Shipping
AbeBooks, 2/19 — Top 10 Funniest Books
Gap, 2/19 — $10 off $50, $20 off $100: forward to a friend
Bluefly, 2/19 — The Fresh New COAT - Now at 40% off!
Bloomingdale’s, 2/19 — Every Pocket Tells A Story...What's Yours?
Wal-Mart, 2/19 — New: Savings Made Simple in Electronics [promoting TV Finder and Computer Finder apps]
Ross-Simons, 2/19 — 25% Off Any Purchase- Discover the Essentials Ross-Simons Does Best!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, NikeStore, Share with your Network
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posted at 10:56 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
The addtoany button gives better results because it moves the visited networks to the top of the list. http://www.addtoany.com/
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