AM Inbox: Testimonial and TOC subject line tactics
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
L.L. Bean, 2/3 — "Is it really wrong to love a doormat?"
With Valentine’s Day top of mind, it was the perfect time for this testimonial subject line. The double-meaning of “doormat” is great. Your customers’ product reviews may contain gems like this too, so check out the product reviews for products that you’re going to feature in your emails.
Backcountry, 2/3 — Shell Shock - Skin Up - Stay Alive - Sweaty Hands
Backcountry gives us another interesting subject line tactic, writing a subject line that’s essentially a table of contents based on the headlines and calls-to-action in the body copy. It’s tight, written in highly digestible bits, and gives them several opportunities to peak a subscriber’s interest.
Lands’ End, 2/3 — Introducing the 1-2-3 Fit System: we've got your number
This is a great example of constructing an animated gif so that it minimizes the damage done by animation blocking. The first image tells you all you need to know, just in a case the rest of the animation is blocked.
Here’s the animated portion of that email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Wolferman’s Gourmet Bakery (Harry & David), 2/3 — Jump-start their heart with tantalizing Valentine treats + 50% Off standard Delivery
Spiegel, 2/3 — My Stylish Valentine... Special Savings on Our Most Romantic Dresses, Details, Gifts and MORE!
JCPenney, 2/3 — Free mini lipstick + little love gifts
Newegg, 2/3 — Valentine's Love from Newegg: $99.99 3" 30GB MP3 Player, $449.99 HP 320GB Laptop
Tiffany, 2/3 — Charming Valentine Gifts
Saks Fifth Avenue, 2/3 — Bestselling Valentine Gifts
Urban Outfitters, 2/3 — Shop Sale, Be Our Valentine & LSTN Up
Buy.com, 2/3 — Valentine's Day Gifts, Digital Photo Frame = $24.99, Jewelry & Watches,..
Walgreens, 2/3 — Get Free Gift Wrap on Select Fragrances for Your Valentine
Sony, 2/3 — Special savings and Valentine's Day gift ideas from Sony
MLB, 2/3 — Find great gifts for your Valentine!
Blair, 2/3 — Get these sweet clearance deals before they are gone
Oriental Trading, 2/3 — 3 ways to save more for St. Patrick's Day
AbeBooks, 2/3 — Novels That Blazed a Trail for Obama
Crate & Barrel, 2/3 — New Best Buys...saving green in the green kitchen
Victoria’s Secret, 2/3 — Up to $75 Off + Live & Shop The Beach Life. Plus, New Swim Shoot Video.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
L.L. Bean, 2/3 — "Is it really wrong to love a doormat?"
With Valentine’s Day top of mind, it was the perfect time for this testimonial subject line. The double-meaning of “doormat” is great. Your customers’ product reviews may contain gems like this too, so check out the product reviews for products that you’re going to feature in your emails.
Backcountry, 2/3 — Shell Shock - Skin Up - Stay Alive - Sweaty Hands
Backcountry gives us another interesting subject line tactic, writing a subject line that’s essentially a table of contents based on the headlines and calls-to-action in the body copy. It’s tight, written in highly digestible bits, and gives them several opportunities to peak a subscriber’s interest.
Lands’ End, 2/3 — Introducing the 1-2-3 Fit System: we've got your number
This is a great example of constructing an animated gif so that it minimizes the damage done by animation blocking. The first image tells you all you need to know, just in a case the rest of the animation is blocked.
Here’s the animated portion of that email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Wolferman’s Gourmet Bakery (Harry & David), 2/3 — Jump-start their heart with tantalizing Valentine treats + 50% Off standard Delivery
Spiegel, 2/3 — My Stylish Valentine... Special Savings on Our Most Romantic Dresses, Details, Gifts and MORE!
JCPenney, 2/3 — Free mini lipstick + little love gifts
Newegg, 2/3 — Valentine's Love from Newegg: $99.99 3" 30GB MP3 Player, $449.99 HP 320GB Laptop
Tiffany, 2/3 — Charming Valentine Gifts
Saks Fifth Avenue, 2/3 — Bestselling Valentine Gifts
Urban Outfitters, 2/3 — Shop Sale, Be Our Valentine & LSTN Up
Buy.com, 2/3 — Valentine's Day Gifts, Digital Photo Frame = $24.99, Jewelry & Watches,..
Walgreens, 2/3 — Get Free Gift Wrap on Select Fragrances for Your Valentine
Sony, 2/3 — Special savings and Valentine's Day gift ideas from Sony
MLB, 2/3 — Find great gifts for your Valentine!
Blair, 2/3 — Get these sweet clearance deals before they are gone
Oriental Trading, 2/3 — 3 ways to save more for St. Patrick's Day
AbeBooks, 2/3 — Novels That Blazed a Trail for Obama
Crate & Barrel, 2/3 — New Best Buys...saving green in the green kitchen
Victoria’s Secret, 2/3 — Up to $75 Off + Live & Shop The Beach Life. Plus, New Swim Shoot Video.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Animation, Backcountry, L.L. Bean, Lands' End, Subject Lines, Valentine's Day
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posted at 5:16 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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