AM Inbox: Barnes & Noble's streaker email
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Barnes & Noble, 3/24 — This Week -- Coupons, Exclusive Twilight DVD Offer, Jonathan Kellerman, Walter Mosley, More
Every year there seems to be an email misfire that results in raw code or unformatted text being sent to subscribers instead of lovely rendered HTML. It happened to Sharper Image last year (see Mar. 5, 2008 AM Inbox) and to Apple in 2007 (see Feb. 2, 2007 AM Inbox). This year it’s Barnes & Noble.
Barnes & Noble, 3/24 — Correction: This Week -- Coupons, Exclusive Twilight DVD Offer, Jonathan Kellerman, Walter Mosley, More
Later B&N followed up with the correctly coded version of the email and an apology in red in the preheader section so subscribers would be sure to see it. The preheader is becoming a favorite location for quick apologies.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Backcountry, 3/24 — Newsletter: Camping, Sticks & the Green Movement
L.L. Bean, 3/24 — Free Gift Card + How Tough Is Your Tote?
Kohl’s, 3/24 — $30, $20, $10 and under … Come in under budget at Kohl's!
Abercrombie & Fitch, 3/24 — Spring Clearance in stores March 24th.
Banana Republic, 3/24 — The 7 key pieces you need this season + sale continues
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Barnes & Noble, 3/24 — This Week -- Coupons, Exclusive Twilight DVD Offer, Jonathan Kellerman, Walter Mosley, More
Every year there seems to be an email misfire that results in raw code or unformatted text being sent to subscribers instead of lovely rendered HTML. It happened to Sharper Image last year (see Mar. 5, 2008 AM Inbox) and to Apple in 2007 (see Feb. 2, 2007 AM Inbox). This year it’s Barnes & Noble.
Barnes & Noble, 3/24 — Correction: This Week -- Coupons, Exclusive Twilight DVD Offer, Jonathan Kellerman, Walter Mosley, More
Later B&N followed up with the correctly coded version of the email and an apology in red in the preheader section so subscribers would be sure to see it. The preheader is becoming a favorite location for quick apologies.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Backcountry, 3/24 — Newsletter: Camping, Sticks & the Green Movement
L.L. Bean, 3/24 — Free Gift Card + How Tough Is Your Tote?
Kohl’s, 3/24 — $30, $20, $10 and under … Come in under budget at Kohl's!
Abercrombie & Fitch, 3/24 — Spring Clearance in stores March 24th.
Banana Republic, 3/24 — The 7 key pieces you need this season + sale continues
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Apologies, Barnes and Noble, Oopsy
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posted at 11:52 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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