AM Inbox: OfficeMax and Art.com make site changes
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
OfficeMax, 3/10 — Free Gift with Purchase - Shop the New OfficeMax.com
Starting with a March 8 email, OfficeMax has redesigned their emails, changing mainly their preheader and header. In the preheader they’ve added a “view on a mobile device” link, which makes sense given their core audience of SMBs. In the header, they’ve added a “Paper” link to their navigation bar and changed their “Weekly Ad” and “Store Locator” links to that they’re rendered in HTML text, so they show up when images are blocked. These changes coincide with changes to OfficeMax.com, although they don’t say what those changes are in this email. Here’s the new design:
And here’s the old design from a March 3 email:
Art.com, 3/10 — 20% Off + New Ways to Find the Art You Want
The anthem of good writing is “Show, don’t tell.” Art.com puts that maxim to good use in this email, not only telling subscribers about the new ways that they can search for artwork, but showing them three examples of what’s possible. Contrast this to OfficeMax’ email, which doesn’t tell you what’s new about their site.
TigerDirect, 3/10 — New Trend Saves Money...Acer 22" LCD $139...Acer Netbook $239...More Deals
Adjusting the fact that consumers are spending less, TigerDirect plays up the money-saving opportunities in refurbished electronics. The newspaper design really stands out and the coffee cup call-to-action is great. In addition to the timely messaging, also note that they’ve added a Facebook link to their group of social sharing links at the top of the email.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 3/10 — Unbeatable Easter bargains: spend $30, save $10
Neiman Marcus, 3/11 — It's your lucky day: There's still time to SAVE!
J&R, 3/10 — Ready for Tax Season? Free Shipping on Select Tax Software!
Walgreens, 3/10 — Don't Let Your FSA Funds Expire: Save $5 at Walgreens
Macy’s, 3/11 — Inbox exclusive: extra 20% off already reduced prices at the Secret Sale!
L.L. Bean, 3/10 — Rainy Forecast? Get Drenched with Color.
Coach, 3/11 — It's time! New spring sandals
Neiman Marcus, 3/10 — SPRING DESIGNER COLLECTION: Shop the catalog
Saks Fifth Avenue, 3/10 — Romantic Blouses + More Spring Trends
Ann Taylor, 3/11 — Save on Spring Favorites: Meet the Fabulous Four (Under $100)
Cooking.com, 3/10 — 4 Day Markdowns 72% Off + Budget Chicken Recipes
Montgomery Ward, 3/10 — Amazing New Values at Wards, Order Today & Pay Later!
J. Jill, 3/10 — Enjoy featherweight pima cotton. Plus, buy now, pay later!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
OfficeMax, 3/10 — Free Gift with Purchase - Shop the New OfficeMax.com
Starting with a March 8 email, OfficeMax has redesigned their emails, changing mainly their preheader and header. In the preheader they’ve added a “view on a mobile device” link, which makes sense given their core audience of SMBs. In the header, they’ve added a “Paper” link to their navigation bar and changed their “Weekly Ad” and “Store Locator” links to that they’re rendered in HTML text, so they show up when images are blocked. These changes coincide with changes to OfficeMax.com, although they don’t say what those changes are in this email. Here’s the new design:
And here’s the old design from a March 3 email:
Art.com, 3/10 — 20% Off + New Ways to Find the Art You Want
The anthem of good writing is “Show, don’t tell.” Art.com puts that maxim to good use in this email, not only telling subscribers about the new ways that they can search for artwork, but showing them three examples of what’s possible. Contrast this to OfficeMax’ email, which doesn’t tell you what’s new about their site.
TigerDirect, 3/10 — New Trend Saves Money...Acer 22" LCD $139...Acer Netbook $239...More Deals
Adjusting the fact that consumers are spending less, TigerDirect plays up the money-saving opportunities in refurbished electronics. The newspaper design really stands out and the coffee cup call-to-action is great. In addition to the timely messaging, also note that they’ve added a Facebook link to their group of social sharing links at the top of the email.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 3/10 — Unbeatable Easter bargains: spend $30, save $10
Neiman Marcus, 3/11 — It's your lucky day: There's still time to SAVE!
J&R, 3/10 — Ready for Tax Season? Free Shipping on Select Tax Software!
Walgreens, 3/10 — Don't Let Your FSA Funds Expire: Save $5 at Walgreens
Macy’s, 3/11 — Inbox exclusive: extra 20% off already reduced prices at the Secret Sale!
L.L. Bean, 3/10 — Rainy Forecast? Get Drenched with Color.
Coach, 3/11 — It's time! New spring sandals
Neiman Marcus, 3/10 — SPRING DESIGNER COLLECTION: Shop the catalog
Saks Fifth Avenue, 3/10 — Romantic Blouses + More Spring Trends
Ann Taylor, 3/11 — Save on Spring Favorites: Meet the Fabulous Four (Under $100)
Cooking.com, 3/10 — 4 Day Markdowns 72% Off + Budget Chicken Recipes
Montgomery Ward, 3/10 — Amazing New Values at Wards, Order Today & Pay Later!
J. Jill, 3/10 — Enjoy featherweight pima cotton. Plus, buy now, pay later!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Art.com, Email Redesigns, OfficeMax, Share with your Network, TigerDirect, Website Relaunches
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posted at 2:52 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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