AM Inbox: FTD relaunches email reminder service
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
FTD, 3/31 — Introducing The FTD Reminders Program
FTD launches a revamped email reminder program—now with a SMS reminder option. In this email they quickly lay out the benefits and incentivize subscribers to give it a try. They should consider creating a version of this email to be included in their welcome series as well.
Blair, 3/31 — Last chance for $2.99 shipping
Blair sends one of the first April Fools’ Day-inspired retail emails. Stay tuned for a April Fools’ roundup tomorrow.
J. Crew, 3/31 — Extra 30% off final sale (online only)
I’m not sure that the “mind-altering drug” pun is the wisest headline, but I like how they’ve changed the color of their “forward to a friend” call-to-action to red so that it stands out more. We’ve seen our clients do well by using a red “Sale” or “Outlet” link in the navigation bar, so this is a design tactic that can draw extra attention to a link.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crate & Barrel, 3/31 — Hop to it...Easter is 4/12. Save 15% on your next purchase.
Toys “R” Us, 3/31 — You're Invited to the Great Nickelodeon Easter Adventure!
Wolferman's Gourmet Bakery (Harry & David), 3/31 — Free Delivery on Tasty Easter Values
Oriental Trading, 3/31 — Simple crafts to celebrate Mom + free shipping
Saks Fifth Avenue, 3/31 — New Video Catalog: 16 hot head-to-toe looks
MLB, 3/31 — Check out our virtual catalog plus get free shipping over $99
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
FTD, 3/31 — Introducing The FTD Reminders Program
FTD launches a revamped email reminder program—now with a SMS reminder option. In this email they quickly lay out the benefits and incentivize subscribers to give it a try. They should consider creating a version of this email to be included in their welcome series as well.
Blair, 3/31 — Last chance for $2.99 shipping
Blair sends one of the first April Fools’ Day-inspired retail emails. Stay tuned for a April Fools’ roundup tomorrow.
J. Crew, 3/31 — Extra 30% off final sale (online only)
I’m not sure that the “mind-altering drug” pun is the wisest headline, but I like how they’ve changed the color of their “forward to a friend” call-to-action to red so that it stands out more. We’ve seen our clients do well by using a red “Sale” or “Outlet” link in the navigation bar, so this is a design tactic that can draw extra attention to a link.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crate & Barrel, 3/31 — Hop to it...Easter is 4/12. Save 15% on your next purchase.
Toys “R” Us, 3/31 — You're Invited to the Great Nickelodeon Easter Adventure!
Wolferman's Gourmet Bakery (Harry & David), 3/31 — Free Delivery on Tasty Easter Values
Oriental Trading, 3/31 — Simple crafts to celebrate Mom + free shipping
Saks Fifth Avenue, 3/31 — New Video Catalog: 16 hot head-to-toe looks
MLB, 3/31 — Check out our virtual catalog plus get free shipping over $99
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, April Fools' Day, Blair, Design Issues, Email Reminders, FTD, J. Crew, Send to a Friend
If you enjoyed this post, please subscribe (RSS/email) or
posted at 12:38 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link