AM Inbox: How to integrate an ad into an email
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
NFLshop, 4/28 — 2009 #1 Draft Pick Jerseys Are Now Available!
I’m not a big fan of ads in retail emails, but if you’re going to do it, integrate it into the design. Don’t have it tacked on to the right side of your email or in other awkward positions. The NFLshop shows you how to do it in this email, which has a GNC ad integrated right into the flow of the design. The use their standard font set in tandem with the GNC logo and a link to GNC.com. Smith-Harmon client General Mills does an excellent job of integrating ads into their Betty Crocker emails.
L.L. Bean, 4/28 — Summer Comfort: The Long & Short of It
L.L. Bean gives us another excellent example of how to use animated gifs to produce a subtle, yet striking effect. Delightfully illustrative.
Office Depot, 4/28 — Check out our new site. Redesigned just for you.
Office Depot dedicates their subject line to announcing that they’ve redesigned their website, but in the email itself there’s only a preview pane banner to back up the subject line. It’s likely that this is a soft launch announcement and that we’ll see a more expansive email outlining the changes and benefits for customers. If not, Office Depot will have missed an opportunity to sell the redesign. For examples of how other retailers announced website redesigns, explore the Website Relaunch tag.
Walgreens, 4/28 — Don't Forget Mom! Save $10 thru May 2
The idea is cliché but this super-mom creative is still fun. Plus, I like how the “WONDERMOM” discount code supports the creative.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cabela’s, 4/28 — Gifts for Mom @ Cabelas.com
Saks Fifth Avenue, 4/28 — Mother's Day Best Sellers
SonyStyle, 4/28 — Save big on VAIO notebooks for Mother's Day
RedEnvelope, 4/28 — 20% off a special gift for Mom - expires this Friday
Oriental Trading, 4/28 — Free shipping plus save 15% on patriotic values
Bluefly, 4/28 — Laps of Luxury [promoting swimwear]
Crutchfield, 4/28 — Free Blu-ray, free sub, free TV wall mount, free Bluetooth...
Newegg, 4/28 — Early Adopter Edition: $239.99 EVGA GeForce GTX 275 Graphics Card...
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
NFLshop, 4/28 — 2009 #1 Draft Pick Jerseys Are Now Available!
I’m not a big fan of ads in retail emails, but if you’re going to do it, integrate it into the design. Don’t have it tacked on to the right side of your email or in other awkward positions. The NFLshop shows you how to do it in this email, which has a GNC ad integrated right into the flow of the design. The use their standard font set in tandem with the GNC logo and a link to GNC.com. Smith-Harmon client General Mills does an excellent job of integrating ads into their Betty Crocker emails.
L.L. Bean, 4/28 — Summer Comfort: The Long & Short of It
L.L. Bean gives us another excellent example of how to use animated gifs to produce a subtle, yet striking effect. Delightfully illustrative.
Office Depot, 4/28 — Check out our new site. Redesigned just for you.
Office Depot dedicates their subject line to announcing that they’ve redesigned their website, but in the email itself there’s only a preview pane banner to back up the subject line. It’s likely that this is a soft launch announcement and that we’ll see a more expansive email outlining the changes and benefits for customers. If not, Office Depot will have missed an opportunity to sell the redesign. For examples of how other retailers announced website redesigns, explore the Website Relaunch tag.
Walgreens, 4/28 — Don't Forget Mom! Save $10 thru May 2
The idea is cliché but this super-mom creative is still fun. Plus, I like how the “WONDERMOM” discount code supports the creative.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cabela’s, 4/28 — Gifts for Mom @ Cabelas.com
Saks Fifth Avenue, 4/28 — Mother's Day Best Sellers
SonyStyle, 4/28 — Save big on VAIO notebooks for Mother's Day
RedEnvelope, 4/28 — 20% off a special gift for Mom - expires this Friday
Oriental Trading, 4/28 — Free shipping plus save 15% on patriotic values
Bluefly, 4/28 — Laps of Luxury [promoting swimwear]
Crutchfield, 4/28 — Free Blu-ray, free sub, free TV wall mount, free Bluetooth...
Newegg, 4/28 — Early Adopter Edition: $239.99 EVGA GeForce GTX 275 Graphics Card...
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Ads and Sponsorships, AM Inbox, Animation, L.L. Bean, NFLshop, Office Depot, Website Relaunches
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posted at 2:31 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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