Bird Watching: Top or bottom placement of unsubscribe link?
If you’re not on Twitter yet, here are the kinds of conversations that you’re missing:
@banane >> ok email people- what is really new in the email industry? I'm suffering from no-new-news-fatigue
@LorenMcDonald >> @banane Not "news" - but at email event last night, 65/65 emailers agreed that putting unsub link at top of email was a FAIL
@covati >> @LorenMcDonald That's very interesting, unsub at top is FAIL because they are afraid they are doing a bad job? Be proud of prominent unsub!
@MarkatEMR >> @LorenMcDonald I'm surprised. Was that their subjective opinion or based on tests they'd done?
@jacaldwell >> RT @MarkatEMR: @LorenMcDonald Was subjective opinion or based on tests they'd done? (jac: i'm leaning 2 @covati re: afraid - or bosses)
@stylecampaign >> @LorenMcDonald What about the decrease in Spam complaints with a more prominent unsub?
@RetailEmailBlog >> @covati My opinion on unsub links at top is changing. Better to use it selectively. A top-mounted preference update link is a better idea.
@RetailEmailBlog >> To @MarkatEMR 's point, a top-mounted unsub link is worthy of testing for many marketers, esp. for subscribers from certain sources.
@jacaldwell >> RT @RetailEmailBlog: @covati unsub links @ top is changing. use selectively. top-mounted preference update link a better idea. (jac: agree!)
@4Stefan >> @LorenMcDonald I'm stunned. I would guess this is because they have no faith in delivering relevant content
@MarkatEMR >> Agree that top unsub is not a black/white issue. Thought Loren's article covered the nuances very well: http://idek.net/8QK
@stylecampaign >> @campaignmonitor place their unsub at the top, see post http://tinyurl.com/d27dmq (worth testing)
@LorenMcDonald >> @stylecampaign well one exception that most agreed on, was if U have spam cmplaint issue with specific ISP, segment - then 1 time/limited
@LorenMcDonald >> @MarkatEMR Was mostly opinion, but 1 sentiment was that subscribers hit spam button before they open the email; so pointless anyway
@LorenMcDonald >> @covati @MarkatEMR @stylecampaign @jacaldwell we've trained peeps 2 look in footer; better 2 put change prefs link near top, not unsub
@RetailEmailBlog >> @LorenMcDonald We've definitely trained folks to look to footer for unsub link. If you use 1 at top, it should be in addition to 1 in footer
@jacaldwell >> @LorenMcDonald @MarkatEMR @stylecampaign my previous testing led me 2 use top 2 direct 2 footer for prefs/unsub
@LorenMcDonald >> @covati @MarkatEMR @stylecampaign @jacaldwell my personal advice on unsub link was in a recent Email Insider post - http://ow.ly/3IFY
@LorenMcDonald >> @4Stefan Well maybe some folks held back, but all cited the reasons in my previous Tweets; but 2 put unsub at top when spam complaint issues
@stylecampaign >> @RetailEmailBlog Agree that you need to keep unsub on bottom also. I've one on bot and a more prominent one on side in my newsletter...
@covati >> @LorenMcDonald re: unsub at top of email - I wouldn't replace the footer unsub, just augment it. I agree a prefs center link at top is good.
@BenchmarkEmail >> RT @MarkatEMR: Agree that top unsub is not a black/white issue. Thought Loren's article covered the nuances very well: http://idek.net/8QK
@DylanMailz >> @RetailEmailBlog I think that as with whitelisitng instr. u should only give top placement on initial mailings, special circumstances etc.
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@banane >> ok email people- what is really new in the email industry? I'm suffering from no-new-news-fatigue
@LorenMcDonald >> @banane Not "news" - but at email event last night, 65/65 emailers agreed that putting unsub link at top of email was a FAIL
@covati >> @LorenMcDonald That's very interesting, unsub at top is FAIL because they are afraid they are doing a bad job? Be proud of prominent unsub!
@MarkatEMR >> @LorenMcDonald I'm surprised. Was that their subjective opinion or based on tests they'd done?
@jacaldwell >> RT @MarkatEMR: @LorenMcDonald Was subjective opinion or based on tests they'd done? (jac: i'm leaning 2 @covati re: afraid - or bosses)
@stylecampaign >> @LorenMcDonald What about the decrease in Spam complaints with a more prominent unsub?
@RetailEmailBlog >> @covati My opinion on unsub links at top is changing. Better to use it selectively. A top-mounted preference update link is a better idea.
@RetailEmailBlog >> To @MarkatEMR 's point, a top-mounted unsub link is worthy of testing for many marketers, esp. for subscribers from certain sources.
@jacaldwell >> RT @RetailEmailBlog: @covati unsub links @ top is changing. use selectively. top-mounted preference update link a better idea. (jac: agree!)
@4Stefan >> @LorenMcDonald I'm stunned. I would guess this is because they have no faith in delivering relevant content
@MarkatEMR >> Agree that top unsub is not a black/white issue. Thought Loren's article covered the nuances very well: http://idek.net/8QK
@stylecampaign >> @campaignmonitor place their unsub at the top, see post http://tinyurl.com/d27dmq (worth testing)
@LorenMcDonald >> @stylecampaign well one exception that most agreed on, was if U have spam cmplaint issue with specific ISP, segment - then 1 time/limited
@LorenMcDonald >> @MarkatEMR Was mostly opinion, but 1 sentiment was that subscribers hit spam button before they open the email; so pointless anyway
@LorenMcDonald >> @covati @MarkatEMR @stylecampaign @jacaldwell we've trained peeps 2 look in footer; better 2 put change prefs link near top, not unsub
@RetailEmailBlog >> @LorenMcDonald We've definitely trained folks to look to footer for unsub link. If you use 1 at top, it should be in addition to 1 in footer
@jacaldwell >> @LorenMcDonald @MarkatEMR @stylecampaign my previous testing led me 2 use top 2 direct 2 footer for prefs/unsub
@LorenMcDonald >> @covati @MarkatEMR @stylecampaign @jacaldwell my personal advice on unsub link was in a recent Email Insider post - http://ow.ly/3IFY
@LorenMcDonald >> @4Stefan Well maybe some folks held back, but all cited the reasons in my previous Tweets; but 2 put unsub at top when spam complaint issues
@stylecampaign >> @RetailEmailBlog Agree that you need to keep unsub on bottom also. I've one on bot and a more prominent one on side in my newsletter...
@covati >> @LorenMcDonald re: unsub at top of email - I wouldn't replace the footer unsub, just augment it. I agree a prefs center link at top is good.
@BenchmarkEmail >> RT @MarkatEMR: Agree that top unsub is not a black/white issue. Thought Loren's article covered the nuances very well: http://idek.net/8QK
@DylanMailz >> @RetailEmailBlog I think that as with whitelisitng instr. u should only give top placement on initial mailings, special circumstances etc.
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Labels: Bird Watching, Deliverability, Unsubscribe
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posted at 5:13 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
Chad, Thanks for capturing this conversation, definitely good proof of the value of twitter. Of course I didn't catch ALL of these comments when the convo first happened. So I think some of the shortcomings are evident too.
thanks again,
@covati
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