Ping Time: Transactional emails, authentication gap, alt text, etc.
Our latest spin around the mediasphere turned up the following nuggets:
>>Loren McDonald of Silverpop has some great advice for making the most out of the transactional email opportunity. >>Follow the ping
>>Matt Vernhout of EmailKarma spreads the news that the Online Trust Alliance says that 45% of top online retailers still aren’t authenticating their email. >>Follow the authenticated ping
>>Dela Quist of AlchemyWorx reveals that for some marketers not including alt text for important images may be more effective at generating clicks than including them. >>Follow the ping
>>Chip House of ExactTarget gives us three ways to handle what you put on the left-hand side of the @ in your sender address. >>Follow the ping
>>MarketingSherpa releases their 2009 Email Awards Gallery. >>Follow the ping
>>Linda Bustos of Elastic Path suggests deliberately putting clearly marked “sold out” products in your emails to drive interest and urgency. >>Follow the ping
>>In Smith-Harmon’s latest Email Insider column, Aaron Smith discusses how increased C-suite interest in email marketing is a double-edged sword. >>Follow the ping
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>>Loren McDonald of Silverpop has some great advice for making the most out of the transactional email opportunity. >>Follow the ping
>>Matt Vernhout of EmailKarma spreads the news that the Online Trust Alliance says that 45% of top online retailers still aren’t authenticating their email. >>Follow the authenticated ping
>>Dela Quist of AlchemyWorx reveals that for some marketers not including alt text for important images may be more effective at generating clicks than including them. >>Follow the ping
>>Chip House of ExactTarget gives us three ways to handle what you put on the left-hand side of the @ in your sender address. >>Follow the ping
>>MarketingSherpa releases their 2009 Email Awards Gallery. >>Follow the ping
>>Linda Bustos of Elastic Path suggests deliberately putting clearly marked “sold out” products in your emails to drive interest and urgency. >>Follow the ping
>>In Smith-Harmon’s latest Email Insider column, Aaron Smith discusses how increased C-suite interest in email marketing is a double-edged sword. >>Follow the ping
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: ALT tags, Email Authentication, Ping Time, Sender Lines, Transactional Emails
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posted at 6:36 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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