Reportlet: Best Practices for Apology Emails

As was made clear by the 2008 inductees into the Retail Email Blog’s Oopsy Hall of Fame, it’s incredibly difficult to avoid making at least small slip ups and mistakes in the fast-paced world of email marketing—even for the largest retailers. However, as cringe-inducing as some of those oopsies are, most do not rise to the level of requiring an apology email. But for those that do, there is a set of best practices worth noting.

This 13-page reportlet discusses when an apology is needed, how to limit the scope of apologies, apology email formats, and 7 tips for creating a good apology email.

>>Download “Best Practices for Apology Emails” from Smith-Harmon’s Research Library for free.

Other reports available from Smith-Harmon:
Retail Welcome Email Benchmark Study
Holiday Retail Email Volume Sets Record
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
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