Reportlet: Soon Even More Emails Won't Be Optimized for Width
Many email marketers are paying more attention to optimizing their creatives for preview panes, ensuring that emails include meaningful content in the first 300 pixels or so of height. However, some marketers are not paying enough attention to the other important inbox dimension: width.
This 7-page reportlet includes benchmarks on email width, discusses best practices, and talks about the changing inbox environment and the effect it will have on email width recommendations.
>>Download “Soon Even More Emails Won’t Be Optimized for Width” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Best Practices for Apology Emails
Retail Welcome Email Benchmark Study
Holiday Retail Email Volume Sets Record
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
This 7-page reportlet includes benchmarks on email width, discusses best practices, and talks about the changing inbox environment and the effect it will have on email width recommendations.
>>Download “Soon Even More Emails Won’t Be Optimized for Width” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Best Practices for Apology Emails
Retail Welcome Email Benchmark Study
Holiday Retail Email Volume Sets Record
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Design Issues, Reportlet
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posted at 12:40 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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