AM Inbox: Cinco de Mayo seeing more interest from retailers
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Fingerhut, 4/30 — Celebrate Cinco de Mayo with Fingerhut
Cinco de Mayo is still a rarely mentioned holiday among retailers, but we’ve already seen as many emails referencing it as all of last year. In addition to this Fingerhut email, Backcountry, Cooking.com, Harry & David and Oriental Trading have also referenced Cinco de Mayo in their emails.
Newegg, 4/30 — GAME Blowout! Plus, $39.99 Logitech MX518 Mouse, Batman: Arkham Asylum pre-order...
Want to ramp up interest in your upcoming sweepstakes? Why not follow Newegg’s lead and give subscribers a hand in choosing the prize? Not only will you build interest in the sweepstakes and engage subscribers, but your prize will likely be of interest to more of your customer base. In this case, Newegg is giving away a car and allowed subscribers to select their first, second and third choices among 16 different vehicles.
J&R, 4/30 — Rachelle's Mother's Day Wish List!
J&R injects some personality and casual voice into their email program with this email, which features the Mother’s Day picks of Rachelle (the “R” in J&R). The email is lengthy—more than 2,300 pixels!—and ends with Rachelle’s signature and a link to other picks.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Walgreens, 4/30 — Last Call 4 Mom: 25% Off Gifts + 50 Prints for $5
Wolferman’s Gourmet Bakery (Harry & David), 4/30 — Reminder: Time is running out to order Mom's gift with Standard Delivery
Bass Pro Shops, 4/30 — Mother's Day Gift Ideas at Basspro.com
FTD, 4/30 — Save 50% and Send Mom a Gift That Lasts All Year!
eBags, 4/30 — Insider Preview: Extra 20% Off Mother's Day Sale
Sports Authority, 4/30 — New Spring Sports Gear + Gift Ideas for Mom
Brookstone, 4/30 — FREE SHIPPING EXTENDED--Order Mother's Day Gifts Now
Cooking.com, 4/30 — Easy Muffin Recipes for Mother's Day: Blueberry, Chocolate Chip and More
RedEnvelope, 4/30 — You've Qualified for 25% off PLUS Mother's Day Email Exclusive Pricing
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Fingerhut, 4/30 — Celebrate Cinco de Mayo with Fingerhut
Cinco de Mayo is still a rarely mentioned holiday among retailers, but we’ve already seen as many emails referencing it as all of last year. In addition to this Fingerhut email, Backcountry, Cooking.com, Harry & David and Oriental Trading have also referenced Cinco de Mayo in their emails.
Newegg, 4/30 — GAME Blowout! Plus, $39.99 Logitech MX518 Mouse, Batman: Arkham Asylum pre-order...
Want to ramp up interest in your upcoming sweepstakes? Why not follow Newegg’s lead and give subscribers a hand in choosing the prize? Not only will you build interest in the sweepstakes and engage subscribers, but your prize will likely be of interest to more of your customer base. In this case, Newegg is giving away a car and allowed subscribers to select their first, second and third choices among 16 different vehicles.
J&R, 4/30 — Rachelle's Mother's Day Wish List!
J&R injects some personality and casual voice into their email program with this email, which features the Mother’s Day picks of Rachelle (the “R” in J&R). The email is lengthy—more than 2,300 pixels!—and ends with Rachelle’s signature and a link to other picks.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Walgreens, 4/30 — Last Call 4 Mom: 25% Off Gifts + 50 Prints for $5
Wolferman’s Gourmet Bakery (Harry & David), 4/30 — Reminder: Time is running out to order Mom's gift with Standard Delivery
Bass Pro Shops, 4/30 — Mother's Day Gift Ideas at Basspro.com
FTD, 4/30 — Save 50% and Send Mom a Gift That Lasts All Year!
eBags, 4/30 — Insider Preview: Extra 20% Off Mother's Day Sale
Sports Authority, 4/30 — New Spring Sports Gear + Gift Ideas for Mom
Brookstone, 4/30 — FREE SHIPPING EXTENDED--Order Mother's Day Gifts Now
Cooking.com, 4/30 — Easy Muffin Recipes for Mother's Day: Blueberry, Chocolate Chip and More
RedEnvelope, 4/30 — You've Qualified for 25% off PLUS Mother's Day Email Exclusive Pricing
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Cinco de Mayo, Fingerhut, J and R, Mother's Day, Newegg.com, Polls, Sweepstakes
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posted at 5:23 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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