AM Inbox: Overstock is 3rd retailer to use 'embedded video gif'
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Overstock, 5/1 — 75% OFF SALE
Overstock is the third major online retailer to use an “embedded video gif,” following REI (see Mar. 3 AM Inbox) and Sears (see Dec. 15 AM Inbox). An embedded video gif is a compressed animated gif that’s streamed at a rate fast enough that it has the appearance of video. The drawback is that they aren’t capable of producing sound on their own—although most subscribers probably wouldn’t react favorably to emails that produced sound automatically. You can see this Overstock embedded video gif in action in the webhosted version of the email.
Sears, 5/1 — Sears Days: Final Days to get the lowest prices of the season
Given the current economic climate, Sears’ announcement of their GiveTogether service is very timely. The service makes it easy for multiple people to contribute to a single gift or purchase a single item. This service hold a lot of promise during the graduation season, Mother’s and Father’s Day, and Christmas—and would be powerful if integrated in their gift registry. It will be interesting to see how and when Sears promotes this new service.
Bed Bath & Beyond, 5/1 — Tips from Real Simple Magazine, Solutions from Bed Bath & Beyond
Bed Bath & Beyond tries to pair up editorial and products by partnering with Real Simple on a monthly email. It’s an interesting response to the growing need for editorial context for products.
Disney Store, 5/1 — Check Out the Online Disney Store, the Official Site for Disney Merchandise!
DisneyShopping has changed their name to the Disney Store, ending a long-standing disconnect between their online and offline stores. In tandem with the name change, they also changed their sender address. It doesn’t appear that the name change coincided with any website improvements.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Norm Thompson, 5/1 — May Day Madness! Free shipping on your entire order.
FTD, 5/2 — 9 things WE LOVE for May + Free online shipping at ANY PRICE
eBags, 5/3 — Final day to buy for Mom
RedEnvelope, 5/3 — Only 24 hours left to make Mom's gift personal and receive 25% off
Harry & David, 5/1 — Last Day for Standard Delivery in time for Mother's Day + FREE Delivery on select gifts
J. Jill, 5/1 — Mother's Day is Sunday, May 10th. Plus, two ways to save 25%.
Hallmak, 5/2 — Make Mom's day with the perfect card
RitzCamera, 5/3 — Mother's Day Tips, Sale Savings, Free Printer Offer
SonyStyle, 5/3 — Big savings and free express shipping for Mother's Day
Kohl’s, 5/3 — Up to 60% Off Great Gifts for Mom + Free Shipping!
Lane Bryant, 5/1 — Get $50 Off Your Order Just In Time For Mother's Day
Diamond.com, 5/1 — Mother's Day Special Offer - Exclusive Sale Plus Free Shipping
William-Sonoma, 5/1 — Perfect for Mom: Calphalon Unison Nonstick Frittata Pan
crewcuts (J. Crew), 5/1 — introducing our first ever crewcuts catalog + free shipping
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Overstock, 5/1 — 75% OFF SALE
Overstock is the third major online retailer to use an “embedded video gif,” following REI (see Mar. 3 AM Inbox) and Sears (see Dec. 15 AM Inbox). An embedded video gif is a compressed animated gif that’s streamed at a rate fast enough that it has the appearance of video. The drawback is that they aren’t capable of producing sound on their own—although most subscribers probably wouldn’t react favorably to emails that produced sound automatically. You can see this Overstock embedded video gif in action in the webhosted version of the email.
Sears, 5/1 — Sears Days: Final Days to get the lowest prices of the season
Given the current economic climate, Sears’ announcement of their GiveTogether service is very timely. The service makes it easy for multiple people to contribute to a single gift or purchase a single item. This service hold a lot of promise during the graduation season, Mother’s and Father’s Day, and Christmas—and would be powerful if integrated in their gift registry. It will be interesting to see how and when Sears promotes this new service.
Bed Bath & Beyond, 5/1 — Tips from Real Simple Magazine, Solutions from Bed Bath & Beyond
Bed Bath & Beyond tries to pair up editorial and products by partnering with Real Simple on a monthly email. It’s an interesting response to the growing need for editorial context for products.
Disney Store, 5/1 — Check Out the Online Disney Store, the Official Site for Disney Merchandise!
DisneyShopping has changed their name to the Disney Store, ending a long-standing disconnect between their online and offline stores. In tandem with the name change, they also changed their sender address. It doesn’t appear that the name change coincided with any website improvements.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Norm Thompson, 5/1 — May Day Madness! Free shipping on your entire order.
FTD, 5/2 — 9 things WE LOVE for May + Free online shipping at ANY PRICE
eBags, 5/3 — Final day to buy for Mom
RedEnvelope, 5/3 — Only 24 hours left to make Mom's gift personal and receive 25% off
Harry & David, 5/1 — Last Day for Standard Delivery in time for Mother's Day + FREE Delivery on select gifts
J. Jill, 5/1 — Mother's Day is Sunday, May 10th. Plus, two ways to save 25%.
Hallmak, 5/2 — Make Mom's day with the perfect card
RitzCamera, 5/3 — Mother's Day Tips, Sale Savings, Free Printer Offer
SonyStyle, 5/3 — Big savings and free express shipping for Mother's Day
Kohl’s, 5/3 — Up to 60% Off Great Gifts for Mom + Free Shipping!
Lane Bryant, 5/1 — Get $50 Off Your Order Just In Time For Mother's Day
Diamond.com, 5/1 — Mother's Day Special Offer - Exclusive Sale Plus Free Shipping
William-Sonoma, 5/1 — Perfect for Mom: Calphalon Unison Nonstick Frittata Pan
crewcuts (J. Crew), 5/1 — introducing our first ever crewcuts catalog + free shipping
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Bed Bath and Beyond, Branding, Disney, Overstock, Sears, Video
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posted at 2:46 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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