AM Inbox: What do your calls-to-action say about you?
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Backcountry, 5/5 — Rain or Shine - Get out and Play
I love Backcountry’s fun calls-to-actions and standout buttons. They really connect to what subscribers want to do rather than turning this simply into a transactional request: Buy Now! Backcountry’s CTAs demonstrate that the company wants to empower their customers to get out and enjoy the outdoors safely and comfortably. Do your CTAs demonstrate a customer-centricity or a company-centricity?
Coldwater Creek, 5/5 — SAVE $30 + value-packed NEW LOOKS, just in!
In this email Coldwater Creek works in a product detail image so that the body copy is nicely framed by it and a modeled product image. When promoting detailed textiles, consider working a swatch like this into your design.
L.L. Bean, 5/5 — Today's Markdown (Going Fast) + Summer's Best
After adding a link to their Facebook profile to their emails about a month ago, L.L. Bean has now added a link to their Twitter stream. I like how they’ve created a communications bar with links to forward to a friend, Facebook, Twitter, and their preference center.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sports Authority, 5/5 — Cinco de Mayo Savings - 15% Off Your Order - Today Only!
Blair, 5/5 — Save five on May five.
Williams-Sonoma, 5/5 — Free Upgrade to Rush Shipping for Mother's Day
RedEnvelope, 5/5 — Last chance for standard shipping rates - plus 20% off for Mother's Day
EB Games, 5/5 — EB Games News: Something for mom, something for you!
OfficeMax, 5/5 — Great Savings, even Mom would Love
Ralph Lauren, 5/5 — The Look Of The Season: Introducing Sun-Washed Polos
Bluefly, 5/5 — Your Spring Uniform: A Comfy Tee & Jeans
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Backcountry, 5/5 — Rain or Shine - Get out and Play
I love Backcountry’s fun calls-to-actions and standout buttons. They really connect to what subscribers want to do rather than turning this simply into a transactional request: Buy Now! Backcountry’s CTAs demonstrate that the company wants to empower their customers to get out and enjoy the outdoors safely and comfortably. Do your CTAs demonstrate a customer-centricity or a company-centricity?
Coldwater Creek, 5/5 — SAVE $30 + value-packed NEW LOOKS, just in!
In this email Coldwater Creek works in a product detail image so that the body copy is nicely framed by it and a modeled product image. When promoting detailed textiles, consider working a swatch like this into your design.
L.L. Bean, 5/5 — Today's Markdown (Going Fast) + Summer's Best
After adding a link to their Facebook profile to their emails about a month ago, L.L. Bean has now added a link to their Twitter stream. I like how they’ve created a communications bar with links to forward to a friend, Facebook, Twitter, and their preference center.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sports Authority, 5/5 — Cinco de Mayo Savings - 15% Off Your Order - Today Only!
Blair, 5/5 — Save five on May five.
Williams-Sonoma, 5/5 — Free Upgrade to Rush Shipping for Mother's Day
RedEnvelope, 5/5 — Last chance for standard shipping rates - plus 20% off for Mother's Day
EB Games, 5/5 — EB Games News: Something for mom, something for you!
OfficeMax, 5/5 — Great Savings, even Mom would Love
Ralph Lauren, 5/5 — The Look Of The Season: Introducing Sun-Washed Polos
Bluefly, 5/5 — Your Spring Uniform: A Comfy Tee & Jeans
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Backcountry, Call to Action, Coldwater Creek, Design Issues, L.L. Bean, Social Networks, Twitter
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posted at 11:25 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
Clever idea with Coldwater Creek
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