Reportlet: Email Navigation Differs Radically from Website Navigation
The navigation bar at the top of your email can be a huge driver of engagement. In addition to appearing in the preview pane in nearly every instance, nav bars give your subscribers a clear and familiar path to engage with you even when they’re not interested in your email’s main message.
According to eROI’s latest Elements of Email survey, 62% of email marketers that include a nav bar find it more effective than or as effective as the main content in driving clicks. In addition, 65% find that it converts better than or as well as the main content of their email.
This 7-page reportlet provides stats on current navigation bar configurations, discusses nav bar tactics, and also covers site search usage in emails.
>>Download “Email Navigation Differs Radically from Website Navigation” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Why Now Is a Critical Time to Be Investing in Email Marketing
Soon Even More Emails Won't Be Optimized for Width
Best Practices for Apology Emails
Retail Welcome Email Benchmark Study
Holiday Retail Email Volume Sets Record
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
According to eROI’s latest Elements of Email survey, 62% of email marketers that include a nav bar find it more effective than or as effective as the main content in driving clicks. In addition, 65% find that it converts better than or as well as the main content of their email.
This 7-page reportlet provides stats on current navigation bar configurations, discusses nav bar tactics, and also covers site search usage in emails.
>>Download “Email Navigation Differs Radically from Website Navigation” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Why Now Is a Critical Time to Be Investing in Email Marketing
Soon Even More Emails Won't Be Optimized for Width
Best Practices for Apology Emails
Retail Welcome Email Benchmark Study
Holiday Retail Email Volume Sets Record
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Benchmarks, Design Issues, Navigation, Reportlet
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posted at 1:41 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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