Reportlet: Going-Out-of-Business Email Strategies

Rough sailing in the economy has unfortunately brought about a number of brand casualties in the retail world, and it’s likely that more will follow. Even in dire times, it remains crucial for retailers to foster positive email communications with subscribers.

First, your email program can play a critical role in alerting your subscribers to changes in operations, winding down operations or liquidation sales. And second, and even more importantly, brands that appear to be headed for extinction often find a second life. Because of this, maintaining email relationships with your best customers is critical to preserving the value of your brand as much as possible during a transaction.

In this 9-page reportlet we examine the last email days of six major retailers who went out of business, plus the email strategies used by retailers that were reborn under new ownership.

>>Download “Going-Out-of-Business Email Strategies” from Smith-Harmon’s Research Library for free.

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