AM Inbox: Color swatch treatments
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Bed Bath & Beyond, 6/23 — Luxurious Royal Velvet® bath towels in 24 amazing, brilliant, perfect colors.
I’ve been a little obsessed with swatch treatments in emails lately. This Bed Bath & Beyond email gives us three in the same creative: (1) the life-size stack of towels along the right-hand side of the design, which is a great device for encouraging scrolling; (2) the fan of bath mats; and (3) the swatch boxes for the shower curtains. Demonstrating the colors available for a particular item may be just the thing that gets subscribers clicking to learn more, so look for creative ways to integrate that information into your emails.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 6/23 — 4th of July Savings at BassPro.com
Spiegel, 6/23 — FREE SHIPPING + Up to 70% OFF at Our PRIVATE Pre-July 4th SALE!
MLB, 6/23 — Kids & Summer, a Great Combination!
Oriental Trading, 6/23 — Summer parties start here - and delivery is free
Office Depot, 6/23 — 10% is 10%. Why spend it when you can save it?
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Bed Bath & Beyond, 6/23 — Luxurious Royal Velvet® bath towels in 24 amazing, brilliant, perfect colors.
I’ve been a little obsessed with swatch treatments in emails lately. This Bed Bath & Beyond email gives us three in the same creative: (1) the life-size stack of towels along the right-hand side of the design, which is a great device for encouraging scrolling; (2) the fan of bath mats; and (3) the swatch boxes for the shower curtains. Demonstrating the colors available for a particular item may be just the thing that gets subscribers clicking to learn more, so look for creative ways to integrate that information into your emails.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 6/23 — 4th of July Savings at BassPro.com
Spiegel, 6/23 — FREE SHIPPING + Up to 70% OFF at Our PRIVATE Pre-July 4th SALE!
MLB, 6/23 — Kids & Summer, a Great Combination!
Oriental Trading, 6/23 — Summer parties start here - and delivery is free
Office Depot, 6/23 — 10% is 10%. Why spend it when you can save it?
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Bed Bath and Beyond, Design Issues
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posted at 10:03 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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