Email Design Look Book 2009
The Smith-Harmon team reads tens of thousands of emails each year to stay current on trends and gather new ideas to give our clients an edge in the inbox. We’ve assembled 20 B2C emails from the past year that really stood out in the minds of our staffers and compiled them into the first annual Email Design Look Book.
Highlighting innovative designs and superior copywriting, the Look Book includes a screenshot of each featured email, plus a commentary from a Smith-Harmon designer, copywriter, account manager or executive on what makes the message stand out.
Our hope is that this email compilation will inspire you as you plan your future email campaigns.
The 2009 Email Design Look Book features promotional and triggered emails from Adidas, American Eagle Outfitters, Anthropologie, Apple, Benefit Cosmetics, Betty Crocker, Bluefly, Coach, Crate & Barrel, FontShop, Giggle, HPshopping, J. Crew, Johnnie Boden, Kate Spade, Neiman Marcus, PB Teen, Sephora, Tommy Bahama, and Urban Outfitters.
>>Download the “Email Design Look Book” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Why the Marginal Cost of Sending 1 More Email is Higher than You Think
Email Navigation Differs Radically from Website Navigation
Why Now Is a Critical Time to Be Investing in Email Marketing
Going-Out-of-Business Email Strategies
Soon Even More Emails Won't Be Optimized for Width
Best Practices for Apology Emails
Retail Welcome Email Benchmark Study
Holiday Retail Email Volume Sets Record
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Highlighting innovative designs and superior copywriting, the Look Book includes a screenshot of each featured email, plus a commentary from a Smith-Harmon designer, copywriter, account manager or executive on what makes the message stand out.
Our hope is that this email compilation will inspire you as you plan your future email campaigns.
The 2009 Email Design Look Book features promotional and triggered emails from Adidas, American Eagle Outfitters, Anthropologie, Apple, Benefit Cosmetics, Betty Crocker, Bluefly, Coach, Crate & Barrel, FontShop, Giggle, HPshopping, J. Crew, Johnnie Boden, Kate Spade, Neiman Marcus, PB Teen, Sephora, Tommy Bahama, and Urban Outfitters.
>>Download the “Email Design Look Book” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Why the Marginal Cost of Sending 1 More Email is Higher than You Think
Email Navigation Differs Radically from Website Navigation
Why Now Is a Critical Time to Be Investing in Email Marketing
Going-Out-of-Business Email Strategies
Soon Even More Emails Won't Be Optimized for Width
Best Practices for Apology Emails
Retail Welcome Email Benchmark Study
Holiday Retail Email Volume Sets Record
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Design Issues, Research Report
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posted at 11:15 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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