AM Inbox: Barnes & Noble blurs their channels
Executive Series on Email Marketing: How Email Drives Traffic to Other Channels. Download this free report now.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Barnes & Noble, 7/7 — This Week -- Coupons, Nora Roberts, Free iPhone App, Blu-ray Sale, More
Here’s another great example of how the division of channels is blurring. In this email, Barnes & Noble is promoting their iPhone app, which provides internet data to store shoppers and others who are on the go. B&N strengthens the call-to-action by incenting downloads with a free coffee at a B&N Café. So in a tight little package, they’ve tied together their email, mobile, internet and store channels. Customers see this as all Barnes & Noble, so there’s no reason not to mingle all your channels like this.
Dick’s Sporting Goods, 7/7 — Don't Miss This One Day Only Event!
Dick’s has changed their header, adding a “Follow us on Twitter” link. Previously, the store locator link was to the left of the Dick’s logo and the forward-to-a-friend link was to the right. While most retailers place their “join our community” links below the fold, more of these links have been introduced above the fold lately. Introducing them above the fold and then moving them down in the design later may be a more effective way of building awareness of your social communities among subscribers.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Petco, 7/7 — PETCO / We're Extending The 4th of July Sitewide Sale + FREE Shipping!
Bluefly, 7/7 — Slink or Swim...
JC Whitney, 7/7 — Your Towing Headquarters Free Shipping - Shop Now!
Cooking.com, 7/7 — Think Green - Introducing GreenGourmet by Cuisinart
Hallmark, 7/7 — Try Our NEW! E-Card Subscription Plan. 1 Year Unlimited. Just $9.99.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Barnes & Noble, 7/7 — This Week -- Coupons, Nora Roberts, Free iPhone App, Blu-ray Sale, More
Here’s another great example of how the division of channels is blurring. In this email, Barnes & Noble is promoting their iPhone app, which provides internet data to store shoppers and others who are on the go. B&N strengthens the call-to-action by incenting downloads with a free coffee at a B&N Café. So in a tight little package, they’ve tied together their email, mobile, internet and store channels. Customers see this as all Barnes & Noble, so there’s no reason not to mingle all your channels like this.
Dick’s Sporting Goods, 7/7 — Don't Miss This One Day Only Event!
Dick’s has changed their header, adding a “Follow us on Twitter” link. Previously, the store locator link was to the left of the Dick’s logo and the forward-to-a-friend link was to the right. While most retailers place their “join our community” links below the fold, more of these links have been introduced above the fold lately. Introducing them above the fold and then moving them down in the design later may be a more effective way of building awareness of your social communities among subscribers.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Petco, 7/7 — PETCO / We're Extending The 4th of July Sitewide Sale + FREE Shipping!
Bluefly, 7/7 — Slink or Swim...
JC Whitney, 7/7 — Your Towing Headquarters Free Shipping - Shop Now!
Cooking.com, 7/7 — Think Green - Introducing GreenGourmet by Cuisinart
Hallmark, 7/7 — Try Our NEW! E-Card Subscription Plan. 1 Year Unlimited. Just $9.99.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Barnes and Noble, Dick's Sporting Goods, Email Redesigns, Mobile Devices, Social Networks
If you enjoyed this post, please subscribe (RSS/email) or
posted at 10:37 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link