AM Inbox: Embedded vs. landing page barcodes
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Kohl’s, 7/9 — Just for you! EXTRA 15% Off Storewide, In-Store and Online
The other day I was asked about embedding barcodes in emails vs. linking to the web for the barcode. I’m not aware of any research on this and I heard of any of our clients A/B testing this, but I’ve definitely seen an increase in the number of retailers embedding barcodes in their emails. In addition to Kohl’s here, Bloomingdale’s, Lands’ End and Saks Fifth Avenue are among the other retailers that have used barcodes in their promotional emails recently to help drive traffic to their stores. I would think that an embedded barcode is more convenient and more of an action signal than requiring subscribers to clickthrough to a landing page. Has anyone done any testing on this?
J&R, 7/9 — Hot Summer Deals: Samsung Netbook Now $369.99 + Free Shipping!
Since their email redesign last month (see June 5 AM Inbox), J&R has been featuring various slogans at the top of their emails. It’s a fun branding experience. The challenge, of course, is coming up with new slogans all the time so that part of the header doesn’t become stale. In a brilliant move, they’ve invited their subscribers to join in on the slogan brainstorming by launching a slogan contest on Twitter—which is a pretty darn ideal vehicle for sloganeering. So in addition to getting free slogan ideas, they get exposure for their Twitter channel. As a New Yorker, I couldn’t resist suggesting a few slogans myself. You can see them @RetailEmailBlog.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Abercrombie & Fitch, 7/9 — Cool new stuff for Back to School
Hanna Andersson, 7/9 — Backpacks Are In - Over 50 New Ways To Keep Kids Organized This Fall!
Spiegel, 7/9 — No One Does LUXE TEES Like SPIEGEL! Now from JUST $9 + FREE UMBRELLA!
The Company Store, 7/9 — Make Bath Time Fun - Personalized Gear!
Victoria’s Secret, 7/9 — THE LACIE 3/$25. Our Sexiest No-Show Panty in New Colors! Plus, 20% Off Orders of $50+. Details Inside.
Ralph Lauren, 7/9 — Just In: New Eyewear And Accessories Collections
Coldwater Creek, 7/9 — Need a break? Take $20 off + Free Shipping + a stylish escape!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Kohl’s, 7/9 — Just for you! EXTRA 15% Off Storewide, In-Store and Online
The other day I was asked about embedding barcodes in emails vs. linking to the web for the barcode. I’m not aware of any research on this and I heard of any of our clients A/B testing this, but I’ve definitely seen an increase in the number of retailers embedding barcodes in their emails. In addition to Kohl’s here, Bloomingdale’s, Lands’ End and Saks Fifth Avenue are among the other retailers that have used barcodes in their promotional emails recently to help drive traffic to their stores. I would think that an embedded barcode is more convenient and more of an action signal than requiring subscribers to clickthrough to a landing page. Has anyone done any testing on this?
J&R, 7/9 — Hot Summer Deals: Samsung Netbook Now $369.99 + Free Shipping!
Since their email redesign last month (see June 5 AM Inbox), J&R has been featuring various slogans at the top of their emails. It’s a fun branding experience. The challenge, of course, is coming up with new slogans all the time so that part of the header doesn’t become stale. In a brilliant move, they’ve invited their subscribers to join in on the slogan brainstorming by launching a slogan contest on Twitter—which is a pretty darn ideal vehicle for sloganeering. So in addition to getting free slogan ideas, they get exposure for their Twitter channel. As a New Yorker, I couldn’t resist suggesting a few slogans myself. You can see them @RetailEmailBlog.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Abercrombie & Fitch, 7/9 — Cool new stuff for Back to School
Hanna Andersson, 7/9 — Backpacks Are In - Over 50 New Ways To Keep Kids Organized This Fall!
Spiegel, 7/9 — No One Does LUXE TEES Like SPIEGEL! Now from JUST $9 + FREE UMBRELLA!
The Company Store, 7/9 — Make Bath Time Fun - Personalized Gear!
Victoria’s Secret, 7/9 — THE LACIE 3/$25. Our Sexiest No-Show Panty in New Colors! Plus, 20% Off Orders of $50+. Details Inside.
Ralph Lauren, 7/9 — Just In: New Eyewear And Accessories Collections
Coldwater Creek, 7/9 — Need a break? Take $20 off + Free Shipping + a stylish escape!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Branding, Contests, J and R, Kohl's, Social Networks, Twitter
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posted at 10:51 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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