AM Inbox: First reference to Christmas
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Hallmark, 7/1 — Capture summer memories with ornaments--Start early this year!
Just like last year, Hallmark gives us our first reference to Christmas. Expect a few other retailers to run “Christmas in July” campaigns this month. For trends and tactics to help you plan your holiday campaigns, check out the Christmas 2008 Season Finale. Also, stay tuned for the August release of the Retail Email Guide to the Holiday Season.
Sephora, 7/1 — Lab sample - be the first to try it!
You should try to offer something in your emails that your customers can’t get through your other channels. That exclusivity will help drive engagement and make your subscribers feel special. This Sephora email is a great example of this. This “lab sample” doesn’t appear on Sephora’s homepage or in their new products department, and this creative makes you feel like you’re on the cutting edge of beauty.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cabela’s, 7/1 — 4th of July Sale @ Cabelas.com
HSN, 7/1 — 4TH OF JULY CLEARANCE - UP TO 60% OFF
HPshopping, 7/1 — Fourth of July Sale: SIX DAYS LEFT!
Bloomingdale’s, 7/1 — July 4th Sale: Take 40% Off Online & More
1800Flowers, 7/1 — SAVE 20% at our 4th of July Sale--occasion optional!
Macy’s, 7/1 — Kick off the 4th with Free Shipping & amazing 3-day specials!
Cooking.com, 7/1 — Wacky Fourth of July Desserts + Red and Blue Moppines
Furniture.com, 7/1 — Grab these 4th of July savings while they last!
Crate & Barrel, 7/1 — Up to 50% off at the Outlet. Outdoor, indoor...just in time for the 4th.
Disney, 7/1 — Celebrate the Savings at the July 4th Sale!
The Company Store, 7/1 — 20% Off Highest Ticket Item - July 4th Savings!
SmartBargains, 7/1 — 10 Hour American Handbag Sale Extra 25% Off Now
Spiegel, 7/1 — This Dress SERIOUSLY SLIMS...just ask Oprah!
Norm Thompson, 7/1 — Best ever FREE GIFT! Just spend $29...
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Hallmark, 7/1 — Capture summer memories with ornaments--Start early this year!
Just like last year, Hallmark gives us our first reference to Christmas. Expect a few other retailers to run “Christmas in July” campaigns this month. For trends and tactics to help you plan your holiday campaigns, check out the Christmas 2008 Season Finale. Also, stay tuned for the August release of the Retail Email Guide to the Holiday Season.
Sephora, 7/1 — Lab sample - be the first to try it!
You should try to offer something in your emails that your customers can’t get through your other channels. That exclusivity will help drive engagement and make your subscribers feel special. This Sephora email is a great example of this. This “lab sample” doesn’t appear on Sephora’s homepage or in their new products department, and this creative makes you feel like you’re on the cutting edge of beauty.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cabela’s, 7/1 — 4th of July Sale @ Cabelas.com
HSN, 7/1 — 4TH OF JULY CLEARANCE - UP TO 60% OFF
HPshopping, 7/1 — Fourth of July Sale: SIX DAYS LEFT!
Bloomingdale’s, 7/1 — July 4th Sale: Take 40% Off Online & More
1800Flowers, 7/1 — SAVE 20% at our 4th of July Sale--occasion optional!
Macy’s, 7/1 — Kick off the 4th with Free Shipping & amazing 3-day specials!
Cooking.com, 7/1 — Wacky Fourth of July Desserts + Red and Blue Moppines
Furniture.com, 7/1 — Grab these 4th of July savings while they last!
Crate & Barrel, 7/1 — Up to 50% off at the Outlet. Outdoor, indoor...just in time for the 4th.
Disney, 7/1 — Celebrate the Savings at the July 4th Sale!
The Company Store, 7/1 — 20% Off Highest Ticket Item - July 4th Savings!
SmartBargains, 7/1 — 10 Hour American Handbag Sale Extra 25% Off Now
Spiegel, 7/1 — This Dress SERIOUSLY SLIMS...just ask Oprah!
Norm Thompson, 7/1 — Best ever FREE GIFT! Just spend $29...
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
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posted at 2:11 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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