Eddie Bauer, 7/28 — New ownership for Eddie Bauer
In this email, Eddie Bauer announces that they’ve been acquired by private equity firm Golden Gate Capital and explains what it means for their customers. It’s a little longwinded and could benefit from more bulleted items. Breaking out the fact that gift cards will still be honored might have been wise considering all the rumors this past holiday season swirling around retailers in or headed for Ch. 11 or undergoing change. I couldn’t but smile a little when I saw how they buried the part about how customers had the right to opt out of the data transfer and didn’t hyperlink the opt-out link in order not to draw attention to it. I’m not a legal expert, so I’m not sure if they’re trying to get out ahead of this news or if they’re legally required to send a notice like this. Does anyone know if that’s the case?
Barnes & Noble, 7/28 — Free B&N eReader -- Plus 6 eBooks on Us!
Looking to take on Amazon and their Kindle, B&N has announced a free eReader that can currently be used on iPhones, iPods, PCs and Macs.
Bed Bath & Beyond, 7/28 — Activate your FREE SHIPPING offer now!
At the bottom of this back-to-school email, Bed Bath gives us a link to their annual back-to-school checklist. While I think it’s a great cross-channel tactic, I wonder why they buried it at the bottom, where it’s easy to miss. I also wonder why they designed the checklist in reverse type so that printing it takes a lot of ink. Ink’s not cheap. The design of the checklist may actually discourage folks from printing it out.
Saks Fifth Avenue, 7/28 — Guys, Fall arrivals are in
Saks gives us a good example of a very sizable animated gif. They keep it simple with only three frames, with each frame featuring one of three product categories with a product shot and brand name. I also like how they bold the name of the product category as they flip through. If the animation is blocked then it helps the email make more sense.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
L.L. Bean, 7/28 — Take a Vacation from Ironing + New Jeans in Two Flattering Fits
Buy.com, 7/28 — Hurry - Buy.com's Tweet n Seek III is On Now
OfficeMax, 7/28 — 3 Hot Items for $99 Each + Back to School Specials
Wal-Mart, 7/28 — What's New in Entertainment: New! Wii Sports Resort
Victoria’s Secret, 7/28 — Have You Tried Our NEW Comfortable Cotton Bra?
Avon, 7/28 — Look Up To 5 Years Younger in Just 14 Days + FREE Shipping
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