Week-End Trends: Back to school to dominate summer months
Email activity and promotional trends during the past week:
The Retail Email Index fell 2% to 237 during the week ending July 3, 2009, and is up 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 19% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: As 4th of July references fade, back to school will become the primary season promoted. Last week we had our first reference to Christmas, but it will be a very slow build over the next few months.
Selling Seasons on the Horizon:
Back to school (Jul-Sep): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Index fell 2% to 237 during the week ending July 3, 2009, and is up 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 19% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: As 4th of July references fade, back to school will become the primary season promoted. Last week we had our first reference to Christmas, but it will be a very slow build over the next few months.
Selling Seasons on the Horizon:
Back to school (Jul-Sep): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: 4th of July, Back to School, Christmas, Week-End Trends
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posted at 10:10 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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