Week-End Trends: Retail Email Index settling into summer lull
Email activity and promotional trends during the past week:
The Retail Email Index rose 2% to 241 during the week ending July 10, 2009, and is on par with where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 19% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: The back-to-school season is building. We also sort of had our first reference to Halloween.
Selling Seasons on the Horizon:
Back to school (Jul-Sep): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Index rose 2% to 241 during the week ending July 10, 2009, and is on par with where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 19% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: The back-to-school season is building. We also sort of had our first reference to Halloween.
Selling Seasons on the Horizon:
Back to school (Jul-Sep): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: 4th of July, Back to School, Christmas, Halloween, Week-End Trends
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posted at 9:06 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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