Dick’s Sporting Goods, 8/11 — Save an Additional 25% On Your Team’s Gear - 3 Days Only!
Retailers use countdowns on many holiday occasions, with the most popular being a countdown to Christmas. Countdowns inform subscribers and create urgency to take action. In this email, Dick’s Sporting Goods takes that same tactic to promote collegiate apparel, counting down to the start of the NCAA football season. It’s a refreshing use of the countdown element.
L.L. Bean, 8/11 — NEW Looks for Fall + Save 20% on Popular Items
L.L. Bean is the latest retailers to promote an iPhone app in their emails. While not the most original app, their Moosentration app is fun. Other retailers promoting iPhone apps in their emails include Barnes & Noble, (see July 8 AM Inbox), Ralph Lauren (see March 27 AM Inbox), REI, and ShopNBC (see June 15 AM Inbox).
SUBJECTIVITY SCANNER: Select noteworthy subject lines
J&R, 8/11 — Back to School Savings
Newegg, 8/11 — 100 Back-to-School Deals Under $100! $49.99 TomTom GPS, $99.99 Acer 19" Monitor...
Barnes & Noble, 8/11 — This Week -- Coupons, New Lower Textbook Prices, Pat Conroy, Complimentary Wi-Fi, More
Office Depot, 8/11 — Save On Office & School Supplies a $10 coupon inside
Crate & Barrel, 8/11 — Our new Fall collection is in and the word is...COLOR
Nordstrom, 8/11 — Fall Coats at Fantastic Prices
Saks Fifth Avenue, 8/11 — Sweaters: Fall's best are here
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