Bird Watching: Shopping cart abandonment emails
If you’re not on Twitter yet, here are the kinds of conversations that you’re missing:
@RetailEmailBlog >> Not sure that I agree with Listrak that shopping cart abandonment emails should be sent within 24 hours: http://tr.im/woqJ
@ryankeiser >> @RetailEmailBlog Right now we are sending one at least 24 hours later. Up to 2 days. Has worked well.
@RetailEmailBlog >> @ryankeiser If you offer an incentive in your shopping cart abandonment email you have to be careful not to train shoppers to bail to get it
@timbay >> @RetailEmailBlog Do you think it should be more than 24 hours (cart abandonment email)? What do you think is the right time frame?
@KNLorenz >> @RetailEmailBlog Re: Cart Abandon emails - it's a tough balance: top of mind vs. non-annoyance. What would be your window? W/in 3 days?
@Bryce_Marshall >> @RetailEmailBlog wait too long to send cart abandon email u risk a) shopper buys elsewhere meantime, b) disconnect with orig shop experience
@Kerip >> @RetailEmailBlog - what time frame for response would you recommend, Chad, and why?
@RetailEmailBlog >> @Bryce_Marshall Send cart abandonment email too soon you risk 1) appearing Big Brother/desperate, 2) annoying them, 3) training them to bail
@ryankeiser >> @RetailEmailBlog We don't have an incentive in the message. Kind of just a simple reminder. Found rates were close w/o added offer.
@Bryce_Marshall >> @RetailEmailBlog agree on all counts- so many reasons a shopper bails, as many arguments for the timing. tweak timing 4 some known cust segs
@RetailEmailBlog >> RT @ryankeiser: We don't have an incentive in the message. Kind of just a simple reminder. Found rates were close w/o added offer.
@RetailEmailBlog >> Your cart abandonment email can be more subtle, incenting the product category rather than the exact product in the cart
@andrewkordek >> @RetailEmailBlog but what if you had the exact product and product recos in the email?
@email_queen >> @RetailEmailBlog we have tested taking one product from cart and 2 related products and that performs well 4 us. Haven't tested category yet
@Bryce_Marshall >> @RetailEmailBlog @ryankeiser you can seem desperate+intrusive whether sending 12hrs or 72hrs after. it's a messaging issue as much timing.
@amargello >> RT @RetailEmailBlog: cart abandonment email can be more subtle, incenting the product category rather than the exact product in the cart
@EmailJuan >> @RetailEmailBlog our cart ab msg is service oriented so we call out items. Have category specific msgs for users who browsed but didnt add
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@RetailEmailBlog >> Not sure that I agree with Listrak that shopping cart abandonment emails should be sent within 24 hours: http://tr.im/woqJ
@ryankeiser >> @RetailEmailBlog Right now we are sending one at least 24 hours later. Up to 2 days. Has worked well.
@RetailEmailBlog >> @ryankeiser If you offer an incentive in your shopping cart abandonment email you have to be careful not to train shoppers to bail to get it
@timbay >> @RetailEmailBlog Do you think it should be more than 24 hours (cart abandonment email)? What do you think is the right time frame?
@KNLorenz >> @RetailEmailBlog Re: Cart Abandon emails - it's a tough balance: top of mind vs. non-annoyance. What would be your window? W/in 3 days?
@Bryce_Marshall >> @RetailEmailBlog wait too long to send cart abandon email u risk a) shopper buys elsewhere meantime, b) disconnect with orig shop experience
@Kerip >> @RetailEmailBlog - what time frame for response would you recommend, Chad, and why?
@RetailEmailBlog >> @Bryce_Marshall Send cart abandonment email too soon you risk 1) appearing Big Brother/desperate, 2) annoying them, 3) training them to bail
@ryankeiser >> @RetailEmailBlog We don't have an incentive in the message. Kind of just a simple reminder. Found rates were close w/o added offer.
@Bryce_Marshall >> @RetailEmailBlog agree on all counts- so many reasons a shopper bails, as many arguments for the timing. tweak timing 4 some known cust segs
@RetailEmailBlog >> RT @ryankeiser: We don't have an incentive in the message. Kind of just a simple reminder. Found rates were close w/o added offer.
@RetailEmailBlog >> Your cart abandonment email can be more subtle, incenting the product category rather than the exact product in the cart
@andrewkordek >> @RetailEmailBlog but what if you had the exact product and product recos in the email?
@email_queen >> @RetailEmailBlog we have tested taking one product from cart and 2 related products and that performs well 4 us. Haven't tested category yet
@Bryce_Marshall >> @RetailEmailBlog @ryankeiser you can seem desperate+intrusive whether sending 12hrs or 72hrs after. it's a messaging issue as much timing.
@amargello >> RT @RetailEmailBlog: cart abandonment email can be more subtle, incenting the product category rather than the exact product in the cart
@EmailJuan >> @RetailEmailBlog our cart ab msg is service oriented so we call out items. Have category specific msgs for users who browsed but didnt add
_____________________
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Labels: Bird Watching, Trigger Emails
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posted at 9:00 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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