AM Inbox: HP latest retailer to redesign their email template
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
HPshopping, 10/21 — Your HP Home & Home Office Store Deals - Week of October 21, 2009
Starting with an Oct. 18 email, HP has redesigned their emails, making a couple of big changes above the fold. First, they abandon their logo banner, opting to integrate their logo into the body of the message like Neiman Marcus does (see Sept. 14 AM Inbox). The other change is that they’re right-justifying their preheader text—which is highly unusual—and added division branding. Considering that the division (Home & Home Office Store) is already in the subject line, this seems like a waste of space—unless they’re planning on ditching their standard subject line and calling out the content of the email more specifically. It’s hard to tell if HP is increasing the width of their template as many element in this email are breaking the grid and making the email wider. Here’s the new design (left) and the old design from an Oct. 15 email:
Toys “R” Us, 10/21 — Create Your Wish List Today!
Wish lists can be great early holiday messaging. In addition to elevating their social links into their navigation bar, Toys “R” Us has been running this Facebook preview pane banner in their last few emails.
Drs. Foster & Smith, 10/21 — FREE SHIPPING on Dog & Cat Supplies!
Drs. Foster & Smith provides us with a reminder that you should set up your processes so as to avoid opportunities to make mistakes. This email was initially sent with the sender name “PROOFING,” which is a decidedly poor way to keep track of your progress on an email. Later in the day they followed up with this apology email.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Coach, 10/21 — Coach news. Let the holidays begin!
Abercrombie & Fitch, 10/21 — Christmas 2009
Victoria’s Secret, 10/21 — Make it a Victoria's Secret Holiday + Save Up to $150!
Eddie Bauer, 10/21 — Free Shipping - No Minimum Purchase + New Holiday Arrivals
Cooking.com, 10/21 — Holiday Gravy Recipes: Classic Turkey, Portobello & More
Lillian Vernon, 10/21 — Free 2-Day Shipping to Get Your Order by Halloween
Harry & David, 10/21 — Free Standard Delivery: 3-Days Left to Trick or Treat
J&R, 10/21 — DJ Hero Exclusive NYC Release Party with DMC and DJ Johnny Juice!
Fingerhut, 10/21 — Fingerhut: Stay Warm + Stylish this Season!
Neiman Marcus, 10/21 — GUCCI Cruise Collection
_____________________
SEARCH... Recent Posts / By Selling Season / By Retailer / By Topic / Monthly Archive
HPshopping, 10/21 — Your HP Home & Home Office Store Deals - Week of October 21, 2009
Starting with an Oct. 18 email, HP has redesigned their emails, making a couple of big changes above the fold. First, they abandon their logo banner, opting to integrate their logo into the body of the message like Neiman Marcus does (see Sept. 14 AM Inbox). The other change is that they’re right-justifying their preheader text—which is highly unusual—and added division branding. Considering that the division (Home & Home Office Store) is already in the subject line, this seems like a waste of space—unless they’re planning on ditching their standard subject line and calling out the content of the email more specifically. It’s hard to tell if HP is increasing the width of their template as many element in this email are breaking the grid and making the email wider. Here’s the new design (left) and the old design from an Oct. 15 email:
Toys “R” Us, 10/21 — Create Your Wish List Today!
Wish lists can be great early holiday messaging. In addition to elevating their social links into their navigation bar, Toys “R” Us has been running this Facebook preview pane banner in their last few emails.
Drs. Foster & Smith, 10/21 — FREE SHIPPING on Dog & Cat Supplies!
Drs. Foster & Smith provides us with a reminder that you should set up your processes so as to avoid opportunities to make mistakes. This email was initially sent with the sender name “PROOFING,” which is a decidedly poor way to keep track of your progress on an email. Later in the day they followed up with this apology email.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Coach, 10/21 — Coach news. Let the holidays begin!
Abercrombie & Fitch, 10/21 — Christmas 2009
Victoria’s Secret, 10/21 — Make it a Victoria's Secret Holiday + Save Up to $150!
Eddie Bauer, 10/21 — Free Shipping - No Minimum Purchase + New Holiday Arrivals
Cooking.com, 10/21 — Holiday Gravy Recipes: Classic Turkey, Portobello & More
Lillian Vernon, 10/21 — Free 2-Day Shipping to Get Your Order by Halloween
Harry & David, 10/21 — Free Standard Delivery: 3-Days Left to Trick or Treat
J&R, 10/21 — DJ Hero Exclusive NYC Release Party with DMC and DJ Johnny Juice!
Fingerhut, 10/21 — Fingerhut: Stay Warm + Stylish this Season!
Neiman Marcus, 10/21 — GUCCI Cruise Collection
_____________________
SEARCH... Recent Posts / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Apologies, Christmas, Drs. Foster and Smith, Email Redesigns, HP, Oopsy, Preheaders, Sender Lines, Social Networks, Toys "R" Us, Wish Lists
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posted at 11:46 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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