AM Inbox: Lea este email en español
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Macy’s, 10/29 — Levi's: Free Shipping + Lowest Prices of the Season!
I’ve seen retailers use their emails to drive their Spanish-speaking subscribers to call centers staffed with reps that speak their language and to Spanish-language websites, but until this Macy’s email I hadn’t seen a major U.S. retailer offer a Spanish-language email—which is accessible through links in the preheader and body of the email. Because of the velocity of email creation and deployment, translations can be tricky. Congratulations to Macy’s for pulling it off. Hopefully they’ll be adding this Spanish-language option to their registration process and preference center (though I don’t think Macy’s has one). Another tactic to consider is to send a triggered email to all subscribers who clicked on the link to the Spanish-language version and offer to send them only that version. Here’s the English-language version (left) and the Spanish-language version:
Fingerhut, 10/29 — Fingerhut: Introducing the NEW Ask & Answer Feature
To augment their product reviews, Fingerhut has introduced Ask & Answer. It’s early, but it looks like it’s a way for shoppers to get advice and product recommendations at the category and department levels. So it’s one level up from the more specific product review. Interesting idea.
Abercrombie & Fitch, 10/29 — Abercrombie & Fitch Milan Flagship is now open!
I can’t see how this could possibly be relevant to U.S. subscribers. Perhaps their segmentation went awry. If you have zip code data, new store opening emails should really be geo-targeted rather than broadcasted.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg, 10/29 — 72-Hour Halloween Special: $139.99 21.5" 1080P Monitor, $29.99 Bluetooth Headset...
1-800-Flowers.com, 10/29 — Treat yourself to 20% Sitewide Savings
Bluefly, 10/29 — All Treats, No Tricks: EXTRA 10% OFF Everything - Today Only!
Ralph Lauren, 10/29 — Ralph Lauren Celebrates An American Holiday
Sportsman’s Guide, 10/29 — Holiday Gift Previews & New Catalog Info. from The Guide!
Hanna Andersson, 10/29 — Enjoy 20% Off Every Hanna And Get Just What You Wish
Eddie Bauer, 10/29 — Rave Reviews On Eddie Bauer's First Ascent Outerwear & Gear
Barnes & Noble, 10/29 — Save 10% in the New BN.com Kids Store
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SEARCH... Recent Posts / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Macy’s, 10/29 — Levi's: Free Shipping + Lowest Prices of the Season!
I’ve seen retailers use their emails to drive their Spanish-speaking subscribers to call centers staffed with reps that speak their language and to Spanish-language websites, but until this Macy’s email I hadn’t seen a major U.S. retailer offer a Spanish-language email—which is accessible through links in the preheader and body of the email. Because of the velocity of email creation and deployment, translations can be tricky. Congratulations to Macy’s for pulling it off. Hopefully they’ll be adding this Spanish-language option to their registration process and preference center (though I don’t think Macy’s has one). Another tactic to consider is to send a triggered email to all subscribers who clicked on the link to the Spanish-language version and offer to send them only that version. Here’s the English-language version (left) and the Spanish-language version:
Fingerhut, 10/29 — Fingerhut: Introducing the NEW Ask & Answer Feature
To augment their product reviews, Fingerhut has introduced Ask & Answer. It’s early, but it looks like it’s a way for shoppers to get advice and product recommendations at the category and department levels. So it’s one level up from the more specific product review. Interesting idea.
Abercrombie & Fitch, 10/29 — Abercrombie & Fitch Milan Flagship is now open!
I can’t see how this could possibly be relevant to U.S. subscribers. Perhaps their segmentation went awry. If you have zip code data, new store opening emails should really be geo-targeted rather than broadcasted.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg, 10/29 — 72-Hour Halloween Special: $139.99 21.5" 1080P Monitor, $29.99 Bluetooth Headset...
1-800-Flowers.com, 10/29 — Treat yourself to 20% Sitewide Savings
Bluefly, 10/29 — All Treats, No Tricks: EXTRA 10% OFF Everything - Today Only!
Ralph Lauren, 10/29 — Ralph Lauren Celebrates An American Holiday
Sportsman’s Guide, 10/29 — Holiday Gift Previews & New Catalog Info. from The Guide!
Hanna Andersson, 10/29 — Enjoy 20% Off Every Hanna And Get Just What You Wish
Eddie Bauer, 10/29 — Rave Reviews On Eddie Bauer's First Ascent Outerwear & Gear
Barnes & Noble, 10/29 — Save 10% in the New BN.com Kids Store
_____________________
SEARCH... Recent Posts / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Abercrombie and Fitch, AM Inbox, Fingerhut, Macy's, Preferences, Product Reviews, Segmentation
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posted at 12:41 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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