AM Inbox: This deal's surprise is not a good one
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Norm Thompson, 10/27 — By invitation only...here's your exclusive surprise offer.
This Norm Thompson email seems to be a mystery deal email, like the ones sent by Banana Republic, Dell, Gap, and HSN lately; however, the landing page is their home page. There may be deals there, but none of them are exclusive. Not a good surprise.
Cooking.com, 10/27 — Top Turkey Roasters and other Thanksgiving Essentials
I was intrigued by this call-to-action to share a virtual Halloween treat—Was it a virtual gift on Facebook? Was it in the form of an email? The messaging was vague so I clicked through only to discover that the sharing mechanism was password-protected.
L.L. Bean, 10/27 — "The Warmest Jacket" from Just $49 + NEW Sale Items
This is a very small component of the messaging in this email, but I found it to be very timely and thoughtful. It’s good to know that L.L. Bean is looking out for the safety of their subscribers.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 10/27 — Fall Back and Save 10% Off Your Order
Abercrombie & Fitch, 10/27 — Five of our favorites for Christmas!
Ralph Lauren, 10/27 — Elegant Eveningwear For The Holiday Season
PC Connection, 10/27 — Get great Halloween pictures then watch a scary movie on a brand new TV with our last-minute Halloween Specials!
1-800-Flowers.com, 10/27 — All treat, no trick--Free Shipping Upgrade for Halloween
Oriental Trading, 10/27 — Last chance for Halloween! Next day delivery is just $14.95
Victoria’s Secret, 10/27 — Achieve Perfection! Come in for Your Free Fitting & Get a Free Lip Gloss.
Neiman Marcus, 10/27 — KATE SPADE wows us! Introducing Apparel & Jewelry
Spiegel, 10/27 — Introducing, The LUXE LEGGINGS SHOP! Create Your Signature Style from $19!
Dick’s Sporting Goods, 10/27 — Email Exclusive Offer - 50% Off Shipping on Select LIVESTRONG Fitness!
Diamond.com, 10/27 — Designer Showcase - Manami Collection - Save 20%
Montgomery Ward, 10/27 — Stay Warm & Cozy with a New Fireplace from Wards
MLB, 10/27 — Stay warm this offseason in cool-weather gear.
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Norm Thompson, 10/27 — By invitation only...here's your exclusive surprise offer.
This Norm Thompson email seems to be a mystery deal email, like the ones sent by Banana Republic, Dell, Gap, and HSN lately; however, the landing page is their home page. There may be deals there, but none of them are exclusive. Not a good surprise.
Cooking.com, 10/27 — Top Turkey Roasters and other Thanksgiving Essentials
I was intrigued by this call-to-action to share a virtual Halloween treat—Was it a virtual gift on Facebook? Was it in the form of an email? The messaging was vague so I clicked through only to discover that the sharing mechanism was password-protected.
L.L. Bean, 10/27 — "The Warmest Jacket" from Just $49 + NEW Sale Items
This is a very small component of the messaging in this email, but I found it to be very timely and thoughtful. It’s good to know that L.L. Bean is looking out for the safety of their subscribers.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 10/27 — Fall Back and Save 10% Off Your Order
Abercrombie & Fitch, 10/27 — Five of our favorites for Christmas!
Ralph Lauren, 10/27 — Elegant Eveningwear For The Holiday Season
PC Connection, 10/27 — Get great Halloween pictures then watch a scary movie on a brand new TV with our last-minute Halloween Specials!
1-800-Flowers.com, 10/27 — All treat, no trick--Free Shipping Upgrade for Halloween
Oriental Trading, 10/27 — Last chance for Halloween! Next day delivery is just $14.95
Victoria’s Secret, 10/27 — Achieve Perfection! Come in for Your Free Fitting & Get a Free Lip Gloss.
Neiman Marcus, 10/27 — KATE SPADE wows us! Introducing Apparel & Jewelry
Spiegel, 10/27 — Introducing, The LUXE LEGGINGS SHOP! Create Your Signature Style from $19!
Dick’s Sporting Goods, 10/27 — Email Exclusive Offer - 50% Off Shipping on Select LIVESTRONG Fitness!
Diamond.com, 10/27 — Designer Showcase - Manami Collection - Save 20%
Montgomery Ward, 10/27 — Stay Warm & Cozy with a New Fireplace from Wards
MLB, 10/27 — Stay warm this offseason in cool-weather gear.
_____________________
SEARCH... Recent Posts / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Cooking.com, Halloween, L.L. Bean, Landing Pages, Norm Thompson
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posted at 11:56 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
5 Comments:
That's a good find. If Norm Thompson reviewed this campaign ROI they'd see revenue is way below benchmark. Your post explains why.
Hmmm...my email clicked through to a page that gave away a free gift...weird how you got a different experience.
Your surprise sounds significantly better than mine. Perhaps they were able to fix the landing page.
Wait, what the heck. Are some of these SLs "noteworthy" because they're so long and crappy? To whit: "PC Connection, 10/27 — Get great Halloween pictures then watch a scary movie on a brand new TV with our last-minute Halloween Specials!" That is a terrible subject line!
Madfoot,
In the Subjectivity Scanner I highlight good (as well as bad) SLs, with a heavy emphasis on SLs with seasonal themes. The PC Connection SL is highlighted because of its seasonal element. I would agree that they're trying to do too much; hopefully they A/B tested it. Regardless, I hope it got you thinking about your own SLs and tactics to try and to avoid.
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