Bird Watching: How to measure the success of subject lines
If you’re not on Twitter yet, here are the kinds of conversations that you’re missing:
@RetailEmailBlog >> Confused when people say a subject line is better because it produced more opens. The best one produces more conversions.
@jbillingsley >> @RetailEmailBlog The best one's produce the most revenue, profitably. :) Don't forget AOV and margin!
@stiggy1 >> RT @RetailEmailBlog: Confused when people say a subject line is better because it produced more opens. The best produces more conversions.
@glennedley >> RT @RetailEmailBlog Confused when people say a subject line is better because it produced more opens. The best 1 produces more conversions.
@EmailKarma >> @RetailEmailBlog depends on your goals. Sometimes all you want is opens.
@RetailEmailBlog >> @jbillingsley True enough. My point is you have to move beyond email metrics to business metrics to measure email success of subject lines.
@LorenMcDonald >> RT @RetailEmailBlog My point is U have to move beyond email metrics 2 biz metrics to measure email success of subject lines (LM: agree!)
@justinpremick >> @RetailEmailBlog agree in broad sense, but to what extent does the rise of engagement metrics for deliverability change that?
@sharonmostyn >> RT @LorenMcDonald @RetailEmailBlog U have to move beyond email metrics 2 biz metrics to measure email success of subject lines (LM: agree!)
@MarkatEMR >> @justinpremick @RetailEmailBlog Working out the blend of metrics that best defines *long-term* email success is a challenge
@RetailEmailBlog >> @justinpremick Great point. Engagement metrics are changing the game, but I still think you have to move beyond opens to clicks, fwds, etc.
@dusty_scott >> RT @RetailEmailBlog: Confused when people say a subject line is better because it produced more opens. The best one produces more conversions
@indie_preneur >> @RetailEmailBlog -- I think it's more that those people are confused about what metrics they are considering for a campaign to be effective.
Want to join the conversation? Just reply to @RetailEmailBlog to chime in.
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@RetailEmailBlog >> Confused when people say a subject line is better because it produced more opens. The best one produces more conversions.
@jbillingsley >> @RetailEmailBlog The best one's produce the most revenue, profitably. :) Don't forget AOV and margin!
@stiggy1 >> RT @RetailEmailBlog: Confused when people say a subject line is better because it produced more opens. The best produces more conversions.
@glennedley >> RT @RetailEmailBlog Confused when people say a subject line is better because it produced more opens. The best 1 produces more conversions.
@EmailKarma >> @RetailEmailBlog depends on your goals. Sometimes all you want is opens.
@RetailEmailBlog >> @jbillingsley True enough. My point is you have to move beyond email metrics to business metrics to measure email success of subject lines.
@LorenMcDonald >> RT @RetailEmailBlog My point is U have to move beyond email metrics 2 biz metrics to measure email success of subject lines (LM: agree!)
@justinpremick >> @RetailEmailBlog agree in broad sense, but to what extent does the rise of engagement metrics for deliverability change that?
@sharonmostyn >> RT @LorenMcDonald @RetailEmailBlog U have to move beyond email metrics 2 biz metrics to measure email success of subject lines (LM: agree!)
@MarkatEMR >> @justinpremick @RetailEmailBlog Working out the blend of metrics that best defines *long-term* email success is a challenge
@RetailEmailBlog >> @justinpremick Great point. Engagement metrics are changing the game, but I still think you have to move beyond opens to clicks, fwds, etc.
@dusty_scott >> RT @RetailEmailBlog: Confused when people say a subject line is better because it produced more opens. The best one produces more conversions
@indie_preneur >> @RetailEmailBlog -- I think it's more that those people are confused about what metrics they are considering for a campaign to be effective.
Want to join the conversation? Just reply to @RetailEmailBlog to chime in.
_____________________
SEARCH... Recent Posts / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Bird Watching, Subject Lines
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posted at 1:39 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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