Friday, October 30, 2009

Ping Time: Preference center justification, quality assurance, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Stephanie Miller of Return Path helps you make the case for the addition of a preference center. >>Follow the ping

>>Derek Harding of Innovyx talks about the need for better quality assurance in email production. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports publishes Part 3 of his series looking at the future of deliverability. >>Follow the ping

>>My favorite British cake-baker/email marketer Becs Rivett has started a blog about email fails in the U.K. >>Follow the smell of that fresh-baked ping

>>In my latest Email Insider column, I share some highlights from our soon-to-be-released Retail Email Guide to Multichannel Engagement. >>Follow the ping
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